Adding on software tailored to your business

When B.C.-based Kootenay Savings Credit Union was looking for a way to streamline its commercial account opening process, it decided to buy a piece of software for its specific needs instead of setting

Published on: May 15th, 2013 Candice So

SalesChoice readies all-Canadian alternative to Salesforce.com

As the President and CEO of a small company, Camille Peters feels like her time is stretched pretty thin, and she especially felt like she didn’t have time to endlessly fill out all

Published on: November 19th, 2012 Brian Jackson

Social CRM firm Jugnoo lays off 14

Toronto-based Jugnoo Inc. has finished a round of layoffs that reduced its staff size from almost 100 to between 80 and 85 employees, according to the firm.Jugnoo, which offers a Web-based customer relations

Published on: September 4th, 2012 Brian Jackson

The weird and wonderful world of gathering customer insights

 by Christine Wong In this crazy, weird, wired world of 24/7 virtual connectivity, Pamela Bailey still makes face-to-face house calls to SMBs. Christine WongIn the most memorable one to date, she paid a

Published on: November 27th, 2011 Christine Wong

Lessons learned from Kenneth Cole’s tacky tweets

 For all those who needed an illustration of how a business shouldn't use Twitter, Kenneth Cole kindly provided it this week by using the current unrest in Egypt as a promotional tool. "Millions

Published on: February 8th, 2011 IDG News Service

Why your business needs a community manager

It's never seldom that Erin Bury gets mistaken for her boss Sarah Prevette, founder of Sprouter.com, the highly popular Toronto-based online community for entrepreneurs. However, Bury takes no offense when this happens in

Published on: November 9th, 2010 Nestor Arellano

How to use CRM tools to crowd-source product strategy

In most product-driven firms, product planning is one of the highest leverage processes in the whole company. There's a huge difference in the profitability of a "hit" vs. a me-too product, and a

Published on: November 9th, 2010 David Taber

Canadian user drops Maximizer CRM over failed BlackBerry sync

An executive of a Whitby, Ont.-based business who tried a new customer relationship management (CRM) tool from Maximizer Software Inc., says the products' inability to connect with his workers' BlackBerry devices has left

Published on: September 13th, 2010 Nestor Arellano

Three CRM danger zones and how to avoid them

CRM systems are where the data about customer relationships are supposed to live, and they typically provide a report-writing system as well as dozens of canned reports. But reports are incredibly vulnerable to

Published on: August 27th, 2010 David Taber

Maximizer Entrepreneur and Team Editions target smaller SMBs

A few months ago I wrote about the the broadened Web access footprint and pared down total cost of ownership of Maximizer CRM 11 , a customer relations management tool aimed at small

Published on: July 5th, 2010 Nestor Arellano

SMBs win with bundled mobile licensing of Maximizer’s CRM 11

Budget conscious small and medium sized businesses get a double bonus from a recent mobile customer relationship management (CRM) software product from Maximizer Software Inc. The company’s latest product, CRM 11 acquired a

Published on: April 14th, 2010 Nestor Arellano

SMBs win with bundled mobile CRM licensing from Maximizer

Budget conscious small and medium sized businesses get a double bonus from a recent mobile customer relationship management (CRM) software product from Maximizer Software Inc.The company's latest product, CRM 11 acquired a broader

Published on: April 1st, 2010 Nestor Arellano

Toronto firm’s sales soar with online video presentations

It's every firm's dream -- a sales professional who is paid once, but can deliver knockout sales pitches, demos and customer support presentations 24x7.Those are just the kind of salespersons Interchange Solutions Inc.

Published on: June 5th, 2009 Nestor Arellano

Excellent e-commerce software that will boost your bottom line

To avoid getting lost in today's constantly evolving online marketplace, organizations should be looking to upgrade your e-commerce system within the next six to 12 months.According to industry analysts, finding a proven vendor

Published on: September 23rd, 2008 Rafael Ruffolo