customer relations management

Adding on software tailored to your business

When B.C.-based Kootenay Savings Credit Union was looking for a way to streamline its commercial account opening process, it decided to buy a piece of software for its specific needs instead of setting

Published on: May 15th, 2013 Candice So @candice_so

SalesChoice readies all-Canadian alternative to Salesforce.com

As the President and CEO of a small company, Camille Peters feels like her time is stretched pretty thin, and she especially felt like she didn’t have time to endlessly fill out all

Published on: November 19th, 2012 Brian Jackson @brianjjackson

Social CRM firm Jugnoo lays off 14

Toronto-based Jugnoo Inc. has finished a round of layoffs that reduced its staff size from almost 100 to between 80 and 85 employees, according to the firm.Jugnoo, which offers a Web-based customer relations

Published on: September 4th, 2012 Brian Jackson @brianjjackson

The weird and wonderful world of gathering customer insights

by Christine Wong In this crazy, weird, wired world of 24/7 virtual connectivity, Pamela Bailey still makes face-to-face house calls to SMBs. Christine WongIn the most memorable one to date, she paid a

Published on: November 27th, 2011 Christine Wong @thatchriswong

Lessons learned from Kenneth Cole’s tacky tweets

For all those who needed an illustration of how a business shouldn't use Twitter, Kenneth Cole kindly provided it this week by using the current unrest in Egypt as a promotional tool. "Millions

Published on: February 8th, 2011 IDG News Service @itbusinessca

Why your business needs a community manager

It's never seldom that Erin Bury gets mistaken for her boss Sarah Prevette, founder of Sprouter.com, the highly popular Toronto-based online community for entrepreneurs. However, Bury takes no offense when this happens in

Published on: November 9th, 2010 Nestor Arellano @itbusinessca

How to use CRM tools to crowd-source product strategy

In most product-driven firms, product planning is one of the highest leverage processes in the whole company. There's a huge difference in the profitability of a "hit" vs. a me-too product, and a

Published on: November 9th, 2010 David Taber @itbusinessca

Canadian user drops Maximizer CRM over failed BlackBerry sync

An executive of a Whitby, Ont.-based business who tried a new customer relationship management (CRM) tool from Maximizer Software Inc., says the products' inability to connect with his workers' BlackBerry devices has left

Published on: September 13th, 2010 Nestor Arellano @itbusinessca

Three CRM danger zones and how to avoid them

CRM systems are where the data about customer relationships are supposed to live, and they typically provide a report-writing system as well as dozens of canned reports. But reports are incredibly vulnerable to

Published on: August 27th, 2010 David Taber @itbusinessca

Maximizer Entrepreneur and Team Editions target smaller SMBs

A few months ago I wrote about the the broadened Web access footprint and pared down total cost of ownership of Maximizer CRM 11 , a customer relations management tool aimed at small

Published on: July 5th, 2010 Nestor Arellano @itbusinessca

SMBs win with bundled mobile licensing of Maximizer’s CRM 11

Budget conscious small and medium sized businesses get a double bonus from a recent mobile customer relationship management (CRM) software product from Maximizer Software Inc. The company’s latest product, CRM 11 acquired a

Published on: April 14th, 2010 Nestor Arellano @itbusinessca

SMBs win with bundled mobile CRM licensing from Maximizer

Budget conscious small and medium sized businesses get a double bonus from a recent mobile customer relationship management (CRM) software product from Maximizer Software Inc.The company's latest product, CRM 11 acquired a broader

Published on: April 1st, 2010 Nestor Arellano @itbusinessca

Toronto firm’s sales soar with online video presentations

It's every firm's dream -- a sales professional who is paid once, but can deliver knockout sales pitches, demos and customer support presentations 24x7.Those are just the kind of salespersons Interchange Solutions Inc.

Published on: June 5th, 2009 Nestor Arellano @itbusinessca

Excellent e-commerce software that will boost your bottom line

To avoid getting lost in today's constantly evolving online marketplace, organizations should be looking to upgrade your e-commerce system within the next six to 12 months.According to industry analysts, finding a proven vendor

Published on: September 23rd, 2008 Rafael Ruffolo @itbusinessca

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Sales and Marketing

Gmail-based CRM app Hiver announces engagement tracking feature for iOS

Eric Emin Wood