As consumers take to Twitter to complain about their experience with products and services, brands have been following them there. A new initiative from Twitter could make social media-based customer relations easier, but
Building a good relationship with your customers is just like building any other relationship in life. It's all about trust. But how do you build trust? Many companies turn to a content strategy
BOISE, ID. - Hewlett Packard Co. (HP) is making yet another play in the small business market, building an entry-level version of Exstream, its solution for organizations communicating with their customers. While most
Published on: November 15th, 2013
Candice So
@candice_so
Businesses using cloud in a big way are outpacing their less cloud-savvy competitors, with those using cloud computing growing their revenue at almost double the rate compared to those who aren’t, according to
Published on: October 28th, 2013
Candice So
@candice_so
Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be
Published on: October 18th, 2013
Candice So
@candice_so
Companies are doing a poor job of using social networks, such as Facebook and Twitter, to engage their customers and employees. In fact, 70 per cent of consumers want to interact with businesses
Published on: July 22nd, 2010
Jeff Bertolucci
@itbusinessca
Holding onto existing customers and while beating back new competitors is a top concern of Canadian small and medium sized firms, according Telus Corp. This fact emerged from a series of focus groups
Published on: November 23rd, 2009
Nestor Arellano
@itbusinessca
Not so long ago YES Bank managed customer relations via Excel sheets, a practice this Indian bank was starting to regret. Use of Excel sheets for CRM also didn't square with YES Bank's
Published on: August 10th, 2009
Snigdha Karjatkar
@itbusinessca
Starbucks is normally a lightning rod for coverage from the business and consumer media, especially when its financial news is bad. But news reports of its latest shareholder meeting and strategy discussions got
Published on: March 25th, 2009
Thomas Wailgum
@itbusinessca
Imagine a business tool that lets you broadcast information about your company, listen in on discussions about how people are using your products and what they think of them, and get involved when
Published on: November 12th, 2008
Logan Kugler
@itbusinessca
Many Canadian businesses fail to realize the full potential of their customer relations management (CRM) software because of poor integration with existing applications and business processes.
Published on: June 27th, 2008
Nestor Arellano
@itbusinessca
Comcast Corp. scored a public relations coup in April when an executive responded within 20 minutes to complaints about a cable outage posted by a prominent blogger on a micro-blogging site. Michael Arrington
Published on: May 30th, 2008
Heather Havenstein
@itbusinessca
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