Articles By Heather Havenstein

Yahoo “rewires” itself for social networking

Yahoo Inc. is making good on its promise to rewire itself by opening its data and tools to developers so they can build customized applications.By adding Facebook-like social networking features to Yahoo's Web

Published on: October 31st, 2008 Heather Havenstein @itbusinessca

EBay Launches ‘Green’ Online Marketplace

div> EBay Inc. today rolled out WorldofGood.com, a new online Green marketplace offering products that are made from recycled or natural materials.The site also allows shoppers to buy products built in developing nations.

Published on: October 15th, 2008 Heather Havenstein @itbusinessca

Ask.com takes on Google with Search Engine overhaul

Search engine companies Ask.com and Hakia Inc. this week overhauled their respective search technologies, tapping into the semantic Web to provide search results that better reflect the intent behind the query. Early reviewers

Published on: October 8th, 2008 Heather Havenstein @itbusinessca

MySpace takes on iTunes – launches free “on-demand” music streaming site

Social network MySpace lobbed a shot across the bow of Apple iTunes last night with the launch of MySpace Music, a new site that offers free on-demand music streaming along with MP3 downloads

Published on: September 29th, 2008 Heather Havenstein @itbusinessca

Embrace new technology to woo young recruits

Like most generations before it, Generation Y - those born between roughly 1982 and 2002 - has been stereotyped based on a cultural change identified with its era. In this case, the group

Published on: September 18th, 2008 Heather Havenstein @itbusinessca

Facebook allows users to comment on ads to foster “engagement”

Facebook Inc. has quietly launched a new type of advertisement it hopes will help in the struggle to find a way to help advertisers profit from the treasure trove of demographic and other

Published on: August 22nd, 2008 Heather Havenstein @itbusinessca

Yahoo Buzz burrows into Digg’s turf

Buzz, the social news site that Yahoo launched in beta form in February, may pose a serious threat to social news pioneer Digg.com, according to some industry observers and even Digg users. Yahoo

Published on: August 21st, 2008 Heather Havenstein @itbusinessca

Web 2.0 sites uncover darker side of Beijing Olympics

With the eyes of the world turned to Beijing, human rights protesters and even bloggers detained by the Chinese government have been using various Web 2.0 tools to evade the country's notorious censors

Published on: August 20th, 2008 Heather Havenstein @itbusinessca

How Google uses employee bets to foretell the future

Google Inc. for the past three years has been allowing its employees to place bets on various questions like if a new Google office will open on time, or if a new product

Published on: August 11th, 2008 Heather Havenstein @itbusinessca

Visa launches SMB network on Facebook

Visa Inc. recently unveiled the Visa Business Network, an application built on Facebook to help small business operators network and drive new business -- while generating $2 million in advertising revenue for Facebook

Published on: July 29th, 2008 Heather Havenstein @itbusinessca

Five ways to profit big time from a Web 2.0 development style

Yahoo's Flickr unit reported this afternoon that the latest update to the photo sharing Web site went live just before 5 p.m. with 9 changes made by three of its developers. The "deployment"

Published on: July 18th, 2008 Heather Havenstein @itbusinessca

Blogger uses “Google bomb” to show McCain in poor light

A political blogger is using a technique known as "Google bombing" to enlist the aid of fellow partisan bloggers to boost the search engine rankings of nine news stories that reflect poorly on

Published on: June 23rd, 2008 Heather Havenstein @itbusinessca

Using blogs to drive mind-blowing customer service

Comcast Corp. scored a public relations coup in April when an executive responded within 20 minutes to complaints about a cable outage posted by a prominent blogger on a micro-blogging site. Michael Arrington

Published on: May 30th, 2008 Heather Havenstein @itbusinessca

New mashups add muscle to your business tasks and applications

A strong argument could be made that any new type of software can't make it to the enterprise without a link to Excel, the lifeblood of many businesses.Makers of mashuptools are making their

Published on: April 23rd, 2008 Heather Havenstein @itbusinessca

MySpace launches developer site, offers strong financial incentives

As expected, MySpace Tuesday launched a new site and released code that will allow developers to build applications for the popular social networking site.The new MySpaceDeveloper Platform site will be open to developers

Published on: February 6th, 2008 Heather Havenstein @itbusinessca