ITWC and IDC introduced the CMO Talks podcast series in April 2020, hooking their listeners with a convenient and easy way to address pressing marketing challenges. Twenty episodes later, the program continues to
Changing demographics and transformative technologies are shining a new light on traditional marketing strategies. For technology companies in particular, it’s no longer enough to know their current consumers. Business success will depend on
Published on: June 13th, 2019 Suzanne Robicheau @itbusinessca
ORLANDO - Many of the newest and fastest growing companies in the world today - like Uber Technologies Inc. and WeWork - are highly focused on the experience for its customers, and this
Last February I took a Caribbean cruise with Princess Cruises aboard the Regal Princess, a vessel newly upgraded to support Medallion Internet of Things devices. I first wrote about this technology referring to
Published on: March 21st, 2019 Catherine Aczel Boivie @itbusinessca
Waldorf, Germany-based SAP SE announced it has made a deal to acquire survey software firm Qualtrics for $8 billion. Qualtrics is co-headquartered in Provo, Utah and Seattle, Wash. and identifies itself as a
Good, consistent customer service inspires a strong sense of brand loyalty, but all it takes is one bad experience to break that bond. The quality of customer experience (CX) has worsened, according to
Customers are increasingly expecting businesses to have digital features, such as a website that’s also mobile-friendly, and a digital way to pay for products or services on any platform. But possibly more importantly,
LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its
Published on: March 22nd, 2017 Eric Emin Wood @ericewood
It’s eleven o’clock. Do you know how your data is being used? According to research recently released by marketing analytics firm Aimia, the average consumer now realizes their data is valuable to marketers
Published on: December 14th, 2016 Gary Hilson @itbusinessca
Both public and private organizations may face some costs and challenges in putting the customer experience at the centre of their efforts, but not doing so is likely an even greater risk, a
Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships. While many are hoping for
While Apple Inc. revolutionized how we buy and consume technology in large part by focusing on the customer experience, like any successful innovator it runs the risk of stagnation and complacency if it’s not
Companies that rely on marketing or another sole department to take care of customer experience are not only less effective on executing, but often end up spending more money on it, according to
So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude
Published on: August 15th, 2014 David Rosenfeld @ICDOTCOM
