Tagged: Customer Experience

A year in review: Key takeaways from 20 episodes of CMO Talks

Steve Proctor

Published: December 23rd, 2020

Preparing today’s IT enterprises to meet the needs of tomorrow’s IT buyers

Changing demographics and transformative technologies are shining a new light on traditional marketing strategies. For technology companies in particular, it’s no longer enough to know their current consumers. Business success will depend on

Published on: June 13th, 2019 Suzanne Robicheau

SAPPHIRE NOW: Combining O-Data and X-Data is “next frontier” in business

ORLANDO - Many of the newest and fastest growing companies in the world today - like Uber Technologies Inc. and WeWork - are highly focused on the experience for its customers, and this

Published on: May 7th, 2019 Buckley Smith

Using Princes Cruises new Medallion a voyage in customer-driven IoT projects

Last February I took a Caribbean cruise with Princess Cruises aboard the Regal Princess, a vessel newly upgraded to support Medallion Internet of Things devices. I first wrote about this technology referring to

Published on: March 21st, 2019 Catherine Aczel Boivie
SAP Qualtrics

SAP to acquire survey software Qualtrics for $8 billion

Waldorf, Germany-based SAP SE announced it has made a deal to acquire survey software firm Qualtrics for $8 billion. Qualtrics is co-headquartered in Provo, Utah and Seattle, Wash. and identifies itself as a

Published on: November 12th, 2018 Brian Jackson

Quality of customer experience is getting worse: Forrester CX Index

Good, consistent customer service inspires a strong sense of brand loyalty, but all it takes is one bad experience to break that bond. The quality of customer experience (CX) has worsened, according to

Published on: August 21st, 2017 Mandy Kovacs

Digital transformation is changing the relationship between businesses and customers

Customers are increasingly expecting businesses to have digital features, such as a website that’s also mobile-friendly, and a digital way to pay for products or services on any platform. But possibly more importantly,

Published on: June 15th, 2017 Mandy Kovacs

Adobe combines marketing, analytics services into Experience Cloud

LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its

Published on: March 22nd, 2017 Eric Emin Wood

Customers sharing data want to know what’s in it for them

It’s eleven o’clock. Do you know how your data is being used? According to research recently released by marketing analytics firm Aimia, the average consumer now realizes their data is valuable to marketers

Published on: December 14th, 2016 Gary Hilson

Focus on customer experience is key to city’s success too: panel

Both public and private organizations may face some costs and challenges in putting the customer experience at the centre of their efforts, but not doing so is likely an even greater risk, a

Published on: December 7th, 2016 Brian Jackson

Share with your IT vendor! The daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships. While many are hoping for

Published on: June 29th, 2015 Brian Clendenin

Smug Apple may lose customer experience crown to hungry Microsoft

While Apple Inc. revolutionized how we buy and consume technology in large part by focusing on the customer experience, like any successful innovator it runs the risk of stagnation and complacency if it’s not

Published on: February 17th, 2015 Jeff Jedras
Finger Thought Bubble

It’s a bad idea to make marketing solely responsible for customer experience

Companies that rely on marketing or another sole department to take care of customer experience are not only less effective on executing, but often end up spending more money on it, according to

Published on: January 7th, 2015 Brian Jackson

4 key parts for any digital marketing road map to success

So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude

Published on: August 15th, 2014 David Rosenfeld

Crafting the best customer experience

TAMPA – There’s an e-word tossed around a lot here at this week’s IBM Corp.’s SmarterCommerce conference, and it’s not e-commerce: It’s “experience.” Almost every presentation by an IBM official, and almost every

Published on: May 14th, 2014 Howard Solomon