How the best marketers optimize their campaigns

If marketers want to succeed at attracting customers and generating sales, they need to optimize, according to a new survey from Adobe Systems Inc. In a survey of about 1,000 marketers from North

Published on: June 3rd, 2014 Candice So

Volkswagen Canada drives advance sales with ‘countdown’ campaign

Marketers are always talking about wanting to drive conversions on landing page, but Volkswagen Canada has taken it to a whole new level with its latest digital promotion for the 2014 Golf and

Published on: May 2nd, 2014 Brian Jackson

Adobe marketing data reveals ‘best of the best’ practices

SALT LAKE CITY, UTAH - What makes one digital marketer better than another? Well they receive more visits from smartphone and tablet users for one, and website visitors also spend more time browsing

Published on: March 26th, 2014 Brian Jackson

Infographic: What consumers think when they shop online

I never understood why some of my friends would spend 30 minutes-plus on their laptops, poring over the shoes at or checking out the books on Indigo. After minutes of agonizing indecision

Published on: January 27th, 2014 Candice So

Inbound marketing: how to fix your leaky bucket

Entrepreneur and self-proclaimed "conversion optimization" junkie Peep Laja should know that inbound marketing is best driven by experiments. After all, even his name is an experiment, he tells the crowd at Toronto's Mesh

Published on: November 7th, 2013 Brian Jackson