Windows 10 commercial reviewed by agency execs: from ‘utterly brilliant’ to ’emotional blackmail’

Two African children totter around a desert landscape, next to a straw hut and a herd of goats. An Inuit toddler runs across the frozen tundra near a canvas tent and smiles widely,

Published on: July 20th, 2015 Brian Jackson

Self-serve supply chain management helps retailer address ‘Amazon effect’

Anyone seeking proof of how cutthroat retail has become might try casting their gaze skyward. In its latest push to stay ahead of the game, Amazon is testing drone parcel deliveries at a

Published on: May 8th, 2015 Christine Wong

Scotiabank invests in SAS analytics to push customer-centric strategy

DALLAS - Imagine this nightmare scenario: you're on a vacation, travelling internationally, liberally making use of the new bank card you got that rewards you for your travel activities - suddenly, you're locked

Published on: April 28th, 2015 Nestor Arellano

Customer-first culture key to success with CRM, Complete Innovations discovers

Although Complete Innovations helps track fleets of vehicles and workers around the globe, the key to solving one of its biggest business problems turned out to be right on its own doorstep. The

Published on: April 15th, 2015 Christine Wong

Marketing gets personal at CIBC with big data push

Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated

Published on: November 27th, 2014 Christine Wong

How CBC tracks cross-media audience reach for Olympics, World Cup content

The CBC reached 86 per cent of the Canadian population with its broadcasts of the World Cup - but not everyone was watching it on TV. To capture a fragmented audience watching games

Published on: October 29th, 2014 Christine Wong

Loblaws’ digital PC Plus loyalty program expected to add ‘hundreds of millions’ in revenue

Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.

Published on: August 12th, 2014 Brian Jackson

Create Chief Digital Officer role to break CIO-CMO stalemate: Constellation Research

Digital is the number one disrupting factor facing business today, argues Constellation Research analyst Peter Kim in a new report. Technology is moving so quickly that it's transcending just about every other factor

Published on: July 21st, 2014 Brian Jackson

How Torstar Digital is making use of its data

ORLANDO – For a digital marketer, the sight of a chart or a graph showing data on how a campaign is doing is nothing new. After all, a big part of digital marketing

Published on: June 11th, 2014 Candice So

Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud

If you ever feel like you send too many emails, just pause for a minute and compare yourself to Montreal-based e-tailer Beyond the Rack - it sends on average between 2 million and

Published on: June 9th, 2014 Brian Jackson

Mesh conference lives on through mobile app and iBeacon

When a conference ends, it doesn’t take long after the last speaker gives her closing words and the attendees filter out of the area – soon after, all of the booths get taken

Published on: May 28th, 2014 Candice So