Return of McAfee corporate brand brings mix of risk and reward, experts say

What's old is new again as McAfee is once again operating as an independent company, and the latest twist in this 30-year branding story brings a strange mix of being affiliated with its

Published on: April 4th, 2017 Brian Jackson


Nicole Arbour spills trade secrets on how to use YouTube like a star

Editor's note: This Hangouts on Air video was edited due to connectivity issues on the part of Brian Jackson. Nicole Arbour's connection was fabulous, naturally.  When it comes to her preferred platform for performance,

Published on: May 5th, 2015 Brian Jackson

HP’s corporate split presents branding conundrum

Yesterday, Palo Alto, Calif.-based HP Inc. announced it is splitting its 75-year-old technology business into two publicly traded companies: one named after the current corporate entity, and the other named Hewlett-Packard Enterprise. The

Published on: October 7th, 2014 Brian Jackson

How marketing can become a ‘noble profession’

Ask most people what a noble pursuit might look like, and ‘marketing’ probably isn’t at the top of their list. But for Dev Basu, CEO and founder of Powered by Search Inc., a

Published on: September 19th, 2014 Candice So

Where the worlds of Facebook, TV, and branding collide

For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout – especially among Facebook users - can be really handy. That’s

Published on: September 5th, 2014 Candice So

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Published on: August 18th, 2014 Candice So

Kanetix drives brand awareness with new mobile app

You always hear it's a bad idea to try and use your smartphone while driving these days, but insurance comparison service Kanetix Ltd. has created one that could actually help you improve your

Published on: August 13th, 2014 Brian Jackson

Facebook changing interactions with Mentions and Messenger apps

Facebook Inc.’s Mentions app is landing in Canada today, allowing public figures to quickly post updates to their pages, to track what users are saying about them, to start a mobile Q and

Published on: August 7th, 2014 Candice So

How to get the most out of your hashtags

Hashtags might be a great way to get some conversation going around the online watercooler - if there is such a thing - but it's easy to forget they're a public thing, open

Published on: August 6th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Published on: August 5th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Published on: July 8th, 2014 Candice So

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Published on: July 7th, 2014 Candice So

4 reasons your brand’s social responsibility efforts are falling short

As a Procter & Gamble brand alumnus and 25-year marketer, I've seen a lot of brands - Crest, Vicks, HBC, Lotto 6/49 among them - trying to use causes and good works to

Published on: June 4th, 2014 Bret Conkin