launches cloud-based service has opened up its backend infrastructure as a cloud-based database service that has a level of entry that will be appealing to many small businesses – free.

The San Francisco-based firm launched yesterday at its Dreamforce 2010 conference. Salesforce supports 87,000 customers on its Web-based customer relations management service for sales professionals, and has scaled its infrastructure to meet demand. Now it’s inviting others to call on that same back-end for their own applications.

The Salesforce database receives 25 billion requests per quarter and recently broke its own record for number of requests in one day with 430 million, says Ariel Kelman, vice-president of platform product marketing at Salesforce. It’s ready to scale for use across the entire Internet.

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“This is already a trusted service,” he says. “We’re taking the same database technology trusted by all our customers and making it accessible to developers.” will become widely available as a standalone service in 2011 and offers free entry levels of use. Companies can create up to three users, will be able to create the first 100,000 records and complete 50,000 transactions before being charged.

Database UI
Databases can be constructed and maintained using a graphical UI or a command-line interface.

“Everyone gets free capacity,” Kelman says. “If your app runs in that capacity, great, it will always be free.”Beyond that, costs are $10 per month for each 100,000 records and $10 per month for each set of 150,000 transactions. Some small businesses will be able to use for free, says Jeffrey Kaplan, analyst with THINKstrategies Inc.

“This new capability will appeal to both SMBs and enterprises,” he says. “Neither will migrate entirely at first. Instead they will use it in specific, isolated areas to tests its capabilities before using it in a broader array of environments.

An SMB would need at least one IT professional on staff to be able to craft an application that could take advantage of the cloud-based database, Kaplan adds. will allow developers to create applications with the language of their choice, on the platform or device they prefer. It supports mobile application programming interfaces architected on representational state transfer (REST), the same type of architecture HTTP is built upon.

For example, developers will be able to write native iOS or Android apps that connect with or build an app on Amazon’s EC2 cloud platform and connect with

The service can store documents, videos, images and other types of media. It is tuned to support social data models with feeds, user profiles, status updates and a “follow” model for database records.

“We built in automatic backups as a service,” Kelman says. “needed to scale not just to the enterprise level, but to the Internet level for millions of users.” isn’t the first cloud-based databaseservice. Both Amazon and Google are offering this service, amongst other competitors, analyst Kaplan says.

“It is a significant expansion of its platform-as-a-service efforts and does give its customers an integrated solution which can easily fit into their enterprise environment,” he says. “ has taken tremendous care not to over-extend its capabilities and jeopardize its ability to fully support its customers or risk harming its reputation in the industry.”

Some early skepticism of the service’s ability to meet growing demand will be a challenge at first, he says. The biggest benefit for SMB users will be having an on-demand database capability. Existing users of services will appreciate the integration features.

Brian Jackson is a Senior Writer at Follow him on Twitter, read his blog, and check out the IT Business Facebook Page.

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Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

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