Madonna, MIA and nailbiter ending make Twitter magic

Madonna, MIA and a nailbiter of an ending made last night’s Superbowl XLVI was the second most tweeted event in history.

Just over 12,000 tweets per second were generated near the end of thegame that saw the New York Giants beat the New England Patriots 21-17on Sunday, according to a tweet sent out by Twitter officialsyesterday.

Madonna’s half-time show performance generated 10,245 tweets persecond, making it the third most tweeted event ever. Rapper MIA’scontroversial middle finger gesture during her part of the half-timeshow may have also helped boost Twitter traffic during the event.

What remains the most tweeted event ever so far?

An airing of the anime movie ‘Castle in the Sky’ on Japanese TV on Dec.9, 2011 is the top Twitter traffic driver of all time with 25,088tweets per second. Rounding out the rest of the top five Twitter eventsin history are Tim Tebow’s overtime touchdown pass on Jan. 8, 2012(9,420 tweets per second) in fourth place, and Beyonce’s Aug. 28, 2011pregnancy announcement during the MTV Video Music Awards (8,868 tweetsper second) in fifth spot.

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Jim Love, Chief Content Officer, IT World Canada

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