Last Pitch Effort: Did you know condescension doesn’t work so well as a PR tactic?

LPE is an occasional look at media relations gone awry.

From: “Mazzeo, Gena” <[email protected]>
Date: Fri, 17 Feb 2006 13:57:44 -0600
To: <[email protected]>
Subject: USRobotics Toronto Media VisitDid you know USRobotics makes wireless routers and network attached storage devices?  That the world leader in modems now makes ADSL modems and products designed to work with Skype?  I didn’t think so.  But I’d like the chance to show you.  
For three decades, the company has been a leader in Internet access and networking, helping millions of people connect.  We are rapidly expanding our category leadership by transforming the latest technologies into reliable and easy-to-use high performance products, including high-speed, broadband modems; wired and wireless networking solutions; and Internet security and storage devices; for the growing home, home office, and small- to medium-sized business markets.  We are dedicated to keeping people connected worldwide – to information, entertainment, and each other.  
I’ll be in the Toronto area in mid-March and would enjoy the opportunity to meet with you briefly.  I’d like twenty to thirty minutes of your time to show you some of our new products, to leave you some information regarding the company, and to determine your interest in receiving more information about USRobotics and our products.  
Please let me know if you’d be available to meet on Monday, March 13 or Tuesday, March 14.   In the meantime, please check out our redesigned Web site at <> .  There, you’ll find details regarding our newest family of products designed to work with Skype ( <> ), and can review some of our recent news releases ( <> ).  I look forward to hearing from you soon regarding a meeting in March.
Gena Mazzeo
Gena Mazzeo
Public Relations Specialist
935 National Parkway
Schaumburg, IL 60173-5157
Tel: 847-874-2135
Mobile: 310-908-7360
AIM: Mazzeo717
Skype: GenaMazzeo

This e-mail may contain confidential or privileged information.  If you think you have received this e-mail in error, please advise the sender by reply e-mail and then delete this e-mail immediately.

Thank you.  US Robotics

—— End of Forwarded Message

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