Keeping up with technological change a challenge for SMBs

Executive Roundtable for Technology Sales Leaders

March 15, 2006 8 a.m.- noon
What are the best practices in selling into the healthcare market?

On behalf of CATA Alliance, IT Business and The Access Group, we would like to invite you to be a guest for executive roundtable entitled: “Sales cycles in the healthcare sector are getting longer and longer. Knowing that we all know the same things and we hire from each other, where will the breakthrough be?” from 8:00 am – 12:00 pm on March 15th, 2006 at the National club 303 Bay street, Toronto Ontario.
Building relationships with healthcare customers, speaking their language and understanding their business are just some of the challenges that keep technology executives awake at night. How can we move our business plans to a tactical plan that works? How can we measure sales productivity? Why are cold calls a waste of time? Is their any value in strategic partnerships?

Join us on Wednesday, March 15th, 2006 to discuss the issues of the day with your peers in a no-holes –barred roundtable format:
–         How do we increase sales using existing resources?
–         How do we influence others when their accountability is very different?
–         Who’s making progress?

Find out on March 15th what leaders in technology organizations are doing to increase sales.  We will draw on roundtable participants’ views, and inject our own experience to ensure a vibrant exchange of ideas.  Take this opportunity get new ideas on what you can start doing now.

8:00 — Registration, Continental Breakfast, Introductions
8:30 — ” Sales cycles in the healthcare sector are getting longer and longer. Knowing that we all know the same things and we  
              hire from each other, where will the breakthrough be? ” – a Leaders’ Knowledge-Exchange Roundtable
10:00 — Coffee Break
10:15 — Breakout Roundtable Conversations
11:00 — Harvesting the “Best-of-the-Best” Ideas from the breakout conversations
11:30 — Wrap-up Keynote
Noon — Adjournment
Who Should Attend?
CEOs, Executive Vice Presidents of Sales, Executive Vice Presidents of Marketing in software organizations

For a vigorous and insightful perspective on this topic please join us:

To Register:  To register simply contact Taimour Zaman at 416-629-7924 or

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