Intertainment launches social payment platform for celebrities

It pays to be a celebrity and Toronto’s Intertainment Media Inc. is trying to make it even easier and more lucrative for famous people to drive loyalty – and revenue — from their fans.

Here’s how it works: celebrities and big name specialtybrands can useIntertainment’s new Sweet Card platform to interact with their fans andcustomers on social media. Those fans andcustomers can also use SweetCard to make mobile payment purchases, doonline transactions and earnloyalty program rewards. Fans and customers can tap into offers likespecial access to tickets, merchandise, celebrity chats, concerts,premieres, autograph signings or other events.

The Los Angeles-based team of Intertainment’s Ortsbo Inc. division hasbeen soliciting feedback on the Sweet Card platform from leading talentagencies, artist managers and merchandise companies, the company said.

“(Intertainment) now has significant interest to begin market testingwith key celebrities and specialty brands in North America with a viewtowards rapid global expansion opportunities. The program is expectedto generate ongoing loyalty and transactional fees of whichIntertainment and its divisions will be entitled to up to 50 per centof net generated revenues,” the company said Monday in a news release.

Intertainment is listed on the TSX venture exchange and has offices inNew York, Los Angeles and San Mateo, Calif.

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