Adobe executive vice president and general manager Bryan Lamkin discusses the company's latest Creative Cloud updates at its Adobe Max 2017 conference in Las Vegas on Oct. 18, 2017. (Picture courtesy Adobe)

Published: October 19th, 2017

LAS VEGAS – Budget-minded Canadians subscribing to Adobe Systems Inc.’s signature Creative Cloud service can breathe a sigh of relief.

Buried in the press release announcing what Adobe CEO Shantanu Narayen called the largest update to Creative Cloud since its public release five years ago was the news that the creative software developer would be increasing subscription prices to Creative Cloud by around six per cent starting on March 1, 2018.

But during an executive Q&A at the company’s 2017 Adobe Max conference on Oct. 18, executive vice president and general manager Bryan Lamkin told the increase would not apply to Canadian users.

“We’re collecting on the investment that we’ve made over the past five years,” Lamkin told reporters during the Q&A. “If you think about it, we’ve been deepening our application of cloud service investment.”

To help it continue growing that investment, the company was adjusting North American all-apps and single-app subscription prices by six per cent, he said, noting that the increase doesn’t apply uniformly across the board.

Individual Creative Cloud all-app subscriptions, for example, will increase by six per cent from $49.99 to $52.99, while team subscriptions will increase by $69.99 to $79.99, Lamkin said.

“We think it reflects a lot of the value and investment that we’ve been making in Creative Cloud across the board,” he told reporters, noting that subscription prices hadn’t changed in five years.

Afterward, when asked if the increase would apply to Canadian users, Lamkin said that Canadian Creative Cloud subscription prices had already been adjusted based on present exchange rates, and that there was no need to update them again.

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