XConnect: GameDay InterActive brings fantasy to second screen experience

Today marks our fourth and final GameConnect (#GCTO) episode. In this video, Karim Kanji chats with Nicholas Murphy who is the Founder and CEO of GameDay InterActive.

Nicholas is also the founder and creator of several other InterActive games including Rapid Roulette, The ProSports Exchange (PSX), Pick-A-Square as well as GameDay InterActive!

Nicholas and his team are building GameDay InterActive to be an innovative Second Screen Fantasy Sports engine for the Facebook & iOS platforms. GameDay hope to drive a deeply engaging Second Screen experience for sports fans, leveraging Real-Time action (live pro sports) with an interactive social gaming app.

GameDay InterActive is the world’s first Interactive Mobile Sports Loyalty/Reward Application. GameDay InterActive not only engages players in the world of fantasy gaming across five of the most popular and well known sports leagues in the world – NFL, NBA, NHL, MLB and PGA Tour, – but also allows consumers to be interactively engaged with the advertiser.

For the unedited version of this interview, please visit

Karim Kanji
Karim Kanji
Karim Kanji is the Canadian Director of Social Media Strategy at iNvolved Media. iNvolved Media was purchased by Active International in 2015. Clients include popular food brands, technology brands and other CPG companies. Prior to joining iNvolved Media, Karim led the paid social media strategy for some of Canada's most popular CPG and confectionery brands for Catalyst/GroupM. Karim started in the social media space when he co-founded and was the President of THIRDOCEAN where he led the creation of digital content for companies including Scotiabank, Ontario Teachers' Pension Plan, Microsoft, Wild Water Kingdom, Palomino Systems Inc. and Techvibes. Karim has also been recognized as a pioneer in podcasting having interviewed people such as such as federal NDP leader Jagmeet Singh, former MLSE boss Richard Peddie, TVO's Steve Paikin, Canadian serial angel investor Dr. Boris Wertz, HootSuite founder Ryan Holmes, Mathew Ingram, Mitch Joel from Mirium and many, many others. As a demonstration of thought leadership, Karim led the development and execution of reports discussing how technology and digital media have impacted industries such as retail, education, health, gaming, sports and banking.

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