How marketers can use next-generation tech for their campaigns

A man in a bowler hat and somber dark suit twirls on the spot. Sparks fly as he tap dances underneath a crystal chandelier, then somehow starts tap dancing on the ceiling, his

Share on LinkedIn Comment on this article Share with Google+ Published on: February 3rd, 2014 Candice So

Google hints at new ‘See. Think. Do.’ ad measurement framework

Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2014 Brian Jackson

Mind the App: Famebit

We all know YouTube as the online video destination full of cute pets, exploding Mentos-filled Coke bottles, and awesome slam dunks. But it turns out it's more than that. It’s a powerful marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2014 Brian Jackson

Rumble takes on Youtube in battle to win over online video creators

Two new Toronto-area businesses are reaching out to video creators around the world and promising ways to make money, but are taking two different approaches. Rumble.com pays video creators to upload their video

Share on LinkedIn Comment on this article Share with Google+ Published on: January 27th, 2014 Brian Jackson

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Share on LinkedIn Comment on this article Share with Google+ Published on: January 22nd, 2014 Candice So

3 tips on community-building in digital marketing

Four years ago, when Andrew Gunadie first launched his “Canadian Please” video on YouTube, he hadn’t had any vision in mind for how he would make it spread. But spread it did –

Share on LinkedIn Comment on this article Share with Google+ Published on: January 17th, 2014 Candice So

FameBit turns any business brand into a Youtube star

Agnes Kozera, co-founder of FameBit, got the idea for her current startup from a marketing technique she was using for her previous startup. As founder of SeasonsBox, a subscription-based service that sends members

Share on LinkedIn Comment on this article Share with Google+ Published on: January 16th, 2014 Brian Jackson

Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Share on LinkedIn Comment on this article Share with Google+ Published on: January 15th, 2014 Brian Jackson

4K video market still nascent in Canada despite CES hype

As another Consumer Electronics Show comes to a close, many of us may feel like that expensive brand new, big screen, HD TV we picked up in a Boxing Day sale has already

Share on LinkedIn Comment on this article Share with Google+ Published on: January 10th, 2014 Brian Jackson

Google Helpouts offers live help from experts on demand

Anyone that is the go-to IT problem solver when friends or family run into a computer problem may now want to consider charging for that guided assistance by the minute on Google's new

Share on LinkedIn Comment on this article Share with Google+ Published on: November 5th, 2013 Brian Jackson

BroadbandTV releases new platform for YouTube’s content creators

Canadian media and tech company BroadbandTV Corp. has just kicked off an open beta phase of Viso Catalyst, a web platform allowing YouTube channel partners to learn what’s working – and what isn’t

Share on LinkedIn Comment on this article Share with Google+ Published on: September 23rd, 2013 Candice So

Vidyard adds HootSuite hookup to its video marketing integration powers

Canadian video-hosting company Vidyard Inc. has launched a new app that meshes with HootSuite Inc., allowing businesses to connect their videos with social media. Vidyard, based in the Waterloo-Kitchener region of Ontario, announced

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2013 Candice So

How Facebook’s embedded posts could help your Web site

If your business brand has a presence on Facebook, take note. Today the most widely-used social network rolled out embedded posts. This will give businesses the ability to embed Facebook posts on their

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2013 Wolston Lobo

Instaradio aiming to be the YouTube or Instagram of audio

Startup name: Instaradio Presenter: Kevin Kliman, CEO and co-founder Funding: $300,000 committed out of $1 million Startup premise: There's YouTube for videos and Instagram for photos, but what is out there on the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 13th, 2013 Candice So