A breakdown of social media during the 49th Super Bowl

The dust has settled and the 49th Super Bowl is over, but brands and marketers are still gauging the effects of their campaigns during one of the year's biggest events for advertising -

Published on: February 2nd, 2015 Candice So

Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Published on: January 9th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So

CMO Digital: Marketing resolutions for 2015

In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more

Published on: January 8th, 2015 ITBusiness Staff

At CES 2015, Google says it will be telling advertisers when their ads actually get seen

Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday,

Published on: January 7th, 2015 Candice So

This yogurt brand topped Samsung for ‘most shared’ video in 2014

Every year marketing technology firm Unruly releases a top 10 ranking of brands that received the most social video shares, and Samsung Corp. was the reigning champion heading into 2014. But its run

Published on: December 3rd, 2014 Brian Jackson

Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Published on: November 20th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Published on: November 11th, 2014 Candice So

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Published on: October 16th, 2014 Candice So

Social media ads convert 25% better than organic: study

Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online

Published on: September 26th, 2014 Brian Jackson

Google retreating from Google+ integration with its other services

Google Inc. is no longer requiring new Gmail users to also register for a Google+ account - the mandatory creation of a social profile with Google had been in place since 2012 -

Published on: September 22nd, 2014 Brian Jackson

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Published on: September 11th, 2014 Candice So

Mobile apps now account for over half of time with digital media

We’ve heard it before, and we’ll probably hear it again – for businesses looking to reach current customers and to gain new ones, mobile is one of the most important channels they can

Published on: August 25th, 2014 Candice So