Former MTV, The Hour, and Hockey Night in Canada host - and newly-minted YouTube star - George Stroumboulopoulos speaks with Google Canada's head of public affairs, Aaron Brindle, at the YouTube Pulse event on Sept. 14.
Former MTV, The Hour, and Hockey Night in Canada host - and newly-minted YouTube star - George Stroumboulopoulos speaks with Google Canada's head of public affairs, Aaron Brindle, at the YouTube Pulse event on Sept. 14.

Published: September 22nd, 2016


Want to reach millennials? Snapchat, email safe bets, Fluent says [infographic]

Millennials - that alternately praised and despised generation of 18-to-34-year-olds born between 1982 and 1998 - might have less brand loyalty than their predecessors, but they actually use Facebook less and are more

Published on: August 26th, 2016 Eric Emin Wood

Video impressions on mobile saw 3,000% increase: Google

As more people are watching online video via smartphones, tablets, and whatever other form factors they can point their eyeballs at, more advertisers are turning to programmatic video ads and more media sites

Published on: August 4th, 2016 Brian Jackson

New YouTube Director app helps small businesses make video ads

A new iPhone app from Google Inc. guides small business owners through the process of producing and publishing a short video ad to YouTube. YouTube Director for Business contains dozens of pre-baked templates

Published on: June 15th, 2016 Brian Jackson

3 campaigns that demonstrate the future of marketing according to Google Canada’s agency lead

If your marketing is made with oodles of modern technology, can it still achieve a real human connection? That's the question that marketers should be thinking about when designing campaigns today, says Adam

Published on: May 13th, 2016 Brian Jackson

Toronto joins New York, Paris, Mumbai as latest city to host YouTube Space

Aspiring viral video creators in Toronto may want to head down to George Brown College's Centre for Arts, Design & Information Technology to do their next shoot, as Google announced that it's opening

Published on: April 27th, 2016 Brian Jackson

Now you can stream live 360-degree videos on YouTube

Even if you weren't able to attend the Coachella Valley Music and Arts Festival between April 15 and 17 last week - and with the event held in Indio, Calif. and ticket prices

Published on: April 19th, 2016 Eric Emin Wood

Online viewership for Vancouver’s BBTV second only to Google and Facebook

There's something uniquely Canadian about a company celebrating its runner-up status, but the achievement announced today by Vancouver's BroadbandTV (BBTV) is undeniably impressive: its February viewership numbers fell behind only Google and Facebook,

Published on: April 12th, 2016 Eric Emin Wood



YouTube reveals the 10 videos Canadians watched most in 2015

The world's largest repository of cat videos has released its annual top 10 list, with YouTube dividing its viewing statistics for 2015 both by country and by type (though regrettably, none of this

Published on: December 11th, 2015 Eric Emin Wood

Consumers watch 3+ hours of YouTube per day; want brain implants: Ericsson study

They share more information online, and expect it to have more of an impact. They would like to see AIs that can act as teachers, medical advisors, companions, and personal assistants, and look

Published on: December 9th, 2015 Eric Emin Wood

Consumers declare Facebook winner of ad relevancy wars: Report

When marketers are deciding where to direct their online advertising spend, delivering ads to users that will find them relevant is a key consideration. And a new report from Adobe claims a clear

Published on: October 27th, 2015 Jeff Jedras

YouTube Shopping ads turn videos into virtual storefronts

In an effort to make video sharing site YouTube more shoppable, the Google-owned giant is premiering a new way for ecommerce brands to convert browsers into buyers more quickly. YouTube Shopping ads, the

Published on: September 29th, 2015 Lindsey Peacock

Google can match ad campaigns directly to your past customers

Search and web advertising giant Google Inc. is using the wealth of information that users share with the company to offer several new services that will make it even easier for marketers to

Published on: September 28th, 2015 Jeff Jedras