Google can match ad campaigns directly to your past customers

Search and web advertising giant Google Inc. is using the wealth of information that users share with the company to offer several new services that will make it even easier for marketers to

Published on: September 28th, 2015 Jeff Jedras

Google starts scaling back Google+ integration with other services

If you make a post on Google+ but there's no one there to read it, is that any different from a normal day? This and other jokes of its kind are commonly swapped by social

Published on: July 27th, 2015 Brian Jackson

Google debuts a richer video experience for marketers

Marketers that are looking to directly drive purchasing from their online video marketing campaigns will benefit from new video marketing capabilities from Google. Ask any network manager watching his or her bandwidth utilization

Published on: May 21st, 2015 Jeff Jedras

Nicole Arbour spills trade secrets on how to use YouTube like a star

Editor's note: This Hangouts on Air video was edited due to connectivity issues on the part of Brian Jackson. Nicole Arbour's connection was fabulous, naturally.  When it comes to her preferred platform for performance,

Published on: May 5th, 2015 Brian Jackson

Is YouTube a replacement for day-long corporate training sessions?

When one conjures up an image of a corporate training session, we think of a typical classroom setting with an enthusiastic instructor at the front and an expectant audience. In the past most,

Published on: April 27th, 2015 Roz Bahrami

Here’s why Flash is the ‘old gremlin in the closet’ for web video

For most people, watching a live broadcast of a competitive game will mean watching the NHL or NBA playoffs this spring, but for a growing niche of video game fans it means watching

Published on: April 17th, 2015 Brian Jackson

A breakdown of social media during the 49th Super Bowl

The dust has settled and the 49th Super Bowl is over, but brands and marketers are still gauging the effects of their campaigns during one of the year's biggest events for advertising -

Published on: February 2nd, 2015 Candice So

Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Published on: January 9th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So

CMO Digital: Marketing resolutions for 2015

In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more

Published on: January 8th, 2015 ITBusiness Staff

At CES 2015, Google says it will be telling advertisers when their ads actually get seen

Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday,

Published on: January 7th, 2015 Candice So

This yogurt brand topped Samsung for ‘most shared’ video in 2014

Every year marketing technology firm Unruly releases a top 10 ranking of brands that received the most social video shares, and Samsung Corp. was the reigning champion heading into 2014. But its run

Published on: December 3rd, 2014 Brian Jackson

Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Published on: November 20th, 2014 Candice So