YouTube is a favourite with Canadians of all ages, and across all devices, with newly released statistics illustrating why advertisers might want to think twice about adding the channel to their marketing mix.
Published on: September 22nd, 2016 Eric Emin Wood @ericewood
Millennials - that alternately praised and despised generation of 18-to-34-year-olds born between 1982 and 1998 - might have less brand loyalty than their predecessors, but they actually use Facebook less and are more
As more people are watching online video via smartphones, tablets, and whatever other form factors they can point their eyeballs at, more advertisers are turning to programmatic video ads and more media sites
A new iPhone app from Google Inc. guides small business owners through the process of producing and publishing a short video ad to YouTube. YouTube Director for Business contains dozens of pre-baked templates
If your marketing is made with oodles of modern technology, can it still achieve a real human connection? That's the question that marketers should be thinking about when designing campaigns today, says Adam
There's something uniquely Canadian about a company celebrating its runner-up status, but the achievement announced today by Vancouver's BroadbandTV (BBTV) is undeniably impressive: its February viewership numbers fell behind only Google and Facebook,
In an effort to make video sharing site YouTube more shoppable, the Google-owned giant is premiering a new way for ecommerce brands to convert browsers into buyers more quickly. YouTube Shopping ads, the