Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Candice So

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Share on LinkedIn Comment on this article Share with Google+ Published on: October 16th, 2014 Candice So

Social media ads convert 25% better than organic: study

Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Brian Jackson

Google retreating from Google+ integration with its other services

Google Inc. is no longer requiring new Gmail users to also register for a Google+ account - the mandatory creation of a social profile with Google had been in place since 2012 -

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Brian Jackson

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Share on LinkedIn Comment on this article Share with Google+ Published on: September 11th, 2014 Candice So

Mobile apps now account for over half of time with digital media

We’ve heard it before, and we’ll probably hear it again – for businesses looking to reach current customers and to gain new ones, mobile is one of the most important channels they can

Share on LinkedIn Comment on this article Share with Google+ Published on: August 25th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Candice So

2 surprising charts that show high school students don’t read BuzzFeed as much as you think

The attempts of an older generation to understand the way younger people use technology is often a fruitless and confounding exercise, but thanks to a fairly comprehensive survey conducted by Niche of 7,000 high

Share on LinkedIn Comment on this article Share with Google+ Published on: June 24th, 2014 Brian Jackson

Social sharing best practices from top brands

Successful connection with an audience on social media comes in many different flavours. Your brand's messaging will be impacted by the nature of your industry, your target audience, and external factors too. From

Share on LinkedIn Comment on this article Share with Google+ Published on: May 7th, 2014 Brian Jackson

12 must-have Google tools for data-driven marketing

Are we in the golden age of marketing? Google says we are, as digital technology not only gives marketers a richer canvas on which to exercise their creativity, but also the data that

Share on LinkedIn Comment on this article Share with Google+ Published on: May 5th, 2014 Brian Jackson