YouTube live streaming goes mobile

While YouTube has hosted live streaming since 2011 - a simpler time of royal weddings and people jumping from space - it will now be offering live mobile streaming and a new revenue channel

Published on: February 7th, 2017 Mandy Kovacs

YouTube still a Super Bowl commercial destination for Canadians

It might be the first year that Canadians will be seeing American commercial programming during the Super Bowl LI's simulcast from NRG Stadium in Houston, but many will already be watching the much-hyped

Published on: February 2nd, 2017 Brian Jackson



Canadian YouTube Ads Leaderboard offers a few lessons for video marketers

A virtual ride on the back of a pig. A series of proud nationalists learning they share blood with the enemy. A suburban street populated entirely by duplicates of Ryan Reynolds. These aren't

Published on: December 9th, 2016 Eric Emin Wood

Google acquires Toronto influencer marketing startup FameBit

A Toronto startup that connects companies with influential online video creators has been purchased by YouTube owner Google Inc. FameBit, which since its founding three years ago has seen brands and YouTube content

Published on: October 13th, 2016 Eric Emin Wood

Canadians watched 60 per cent more YouTube in 2015 than 2014, new data shows [infographic]

YouTube is a favourite with Canadians of all ages, and across all devices, with newly released statistics illustrating why advertisers might want to think twice about adding the channel to their marketing mix.

Published on: September 22nd, 2016 Eric Emin Wood

Want to reach millennials? Snapchat, email safe bets, Fluent says [infographic]

Millennials - that alternately praised and despised generation of 18-to-34-year-olds born between 1982 and 1998 - might have less brand loyalty than their predecessors, but they actually use Facebook less and are more

Published on: August 26th, 2016 Eric Emin Wood

Video impressions on mobile saw 3,000% increase: Google

As more people are watching online video via smartphones, tablets, and whatever other form factors they can point their eyeballs at, more advertisers are turning to programmatic video ads and more media sites

Published on: August 4th, 2016 Brian Jackson

New YouTube Director app helps small businesses make video ads

A new iPhone app from Google Inc. guides small business owners through the process of producing and publishing a short video ad to YouTube. YouTube Director for Business contains dozens of pre-baked templates

Published on: June 15th, 2016 Brian Jackson

3 campaigns that demonstrate the future of marketing according to Google Canada’s agency lead

If your marketing is made with oodles of modern technology, can it still achieve a real human connection? That's the question that marketers should be thinking about when designing campaigns today, says Adam

Published on: May 13th, 2016 Brian Jackson

Toronto joins New York, Paris, Mumbai as latest city to host YouTube Space

Aspiring viral video creators in Toronto may want to head down to George Brown College's Centre for Arts, Design & Information Technology to do their next shoot, as Google announced that it's opening

Published on: April 27th, 2016 Brian Jackson

Now you can stream live 360-degree videos on YouTube

Even if you weren't able to attend the Coachella Valley Music and Arts Festival between April 15 and 17 last week - and with the event held in Indio, Calif. and ticket prices

Published on: April 19th, 2016 Eric Emin Wood

Online viewership for Vancouver’s BBTV second only to Google and Facebook

There's something uniquely Canadian about a company celebrating its runner-up status, but the achievement announced today by Vancouver's BroadbandTV (BBTV) is undeniably impressive: its February viewership numbers fell behind only Google and Facebook,

Published on: April 12th, 2016 Eric Emin Wood