Mobile apps now account for over half of time with digital media

We’ve heard it before, and we’ll probably hear it again – for businesses looking to reach current customers and to gain new ones, mobile is one of the most important channels they can

Share on LinkedIn Comment on this article Share with Google+ Published on: August 25th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Candice So

2 surprising charts that show high school students don’t read BuzzFeed as much as you think

The attempts of an older generation to understand the way younger people use technology is often a fruitless and confounding exercise, but thanks to a fairly comprehensive survey conducted by Niche of 7,000 high

Share on LinkedIn Comment on this article Share with Google+ Published on: June 24th, 2014 Brian Jackson

Social sharing best practices from top brands

Successful connection with an audience on social media comes in many different flavours. Your brand's messaging will be impacted by the nature of your industry, your target audience, and external factors too. From

Share on LinkedIn Comment on this article Share with Google+ Published on: May 7th, 2014 Brian Jackson

12 must-have Google tools for data-driven marketing

Are we in the golden age of marketing? Google says we are, as digital technology not only gives marketers a richer canvas on which to exercise their creativity, but also the data that

Share on LinkedIn Comment on this article Share with Google+ Published on: May 5th, 2014 Brian Jackson

What Chris Hadfield’s ‘CMO’ can teach us about marketing

When I heard Chris Hadfield was going to be the commander of the International Space Station (ISS) in 2012, I thought he'd approach the job with the proper gravitas and a good sense

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2014 Brian Jackson

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Candice So

April Fools’ Day 2014: A roundup

Perhaps even more likely to make the rounds than the cute company videos at Christmas, it seems tons of tech companies out there have fun April Fools' pranks to show off. From a

Share on LinkedIn Comment on this article Share with Google+ Published on: April 1st, 2014 Candice So

How marketers can use next-generation tech for their campaigns

A man in a bowler hat and somber dark suit twirls on the spot. Sparks fly as he tap dances underneath a crystal chandelier, then somehow starts tap dancing on the ceiling, his

Share on LinkedIn Comment on this article Share with Google+ Published on: February 3rd, 2014 Candice So

Google hints at new ‘See. Think. Do.’ ad measurement framework

Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2014 Brian Jackson

Mind the App: Famebit

We all know YouTube as the online video destination full of cute pets, exploding Mentos-filled Coke bottles, and awesome slam dunks. But it turns out it's more than that. It’s a powerful marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2014 Brian Jackson