Agency targeting ads based on social media conversations about TV expands to Toronto

Montreal-based social media ad service Seevibes is opening up an office in Toronto as it evolves its product and has hired a new executive to head up its next push into the North

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2015 Brian Jackson

Twitter update adds group messaging, 30-second video

Twitter Inc. upgraded its social networking service this morning to take even even further beyond 140 characters containing about bunch of @ symbols and hashtags. The San Francisco-based firm says in a blog

Share on LinkedIn Comment on this article Share with Google+ Published on: January 27th, 2015 Brian Jackson

Growth in number of active Facebook and Twitter users set to slow in Canada: eMarketer

Canadians are known for being power users on the web and in consuming video content. So much so, in fact, that we may be reaching the saturation point in our use of social

Share on LinkedIn Comment on this article Share with Google+ Published on: January 26th, 2015 Candice So

Twitter acquires ZipDial to tap into missed calls marketing

Twitter has acquired ZipDial, a company that provides a marketing platform using missed calls. The deal has now been closed, with Twitter buying ZipDial for an undisclosed sum. Last week, TechCrunch broke the

Share on LinkedIn Comment on this article Share with Google+ Published on: January 20th, 2015 Candice So

‘Why I love my smartphone’ – Twitter chat recap

Updated Jan. 27 at 8:04 pm EST: We had a great time with this Twitter chat. This was one of the most fun discussions yet, centering on what we love about our phones,

Share on LinkedIn Comment on this article Share with Google+ Published on: January 19th, 2015 Candice So

Twitter versus Facebook: How Twitter is trying to catch up to what Facebook has achieved

To tweet on Twitter or post a status on Facebook? OK, to be fair, these two things aren't mutually exclusive, as any social media marketer would tell you. Choosing between Twitter and Facebook

Share on LinkedIn Comment on this article Share with Google+ Published on: January 12th, 2015 Candice So

Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Share on LinkedIn Comment on this article Share with Google+ Published on: January 9th, 2015 Candice So

Twitter’s Flight School now available to give Canadian agencies their marketing wings

Canadian agencies can now access Twitter's educational program that is designed to help them execute the best-possible marketing campaigns on the social media platform. Naturally the content is all delivered online, in short

Share on LinkedIn Comment on this article Share with Google+ Published on: December 5th, 2014 Brian Jackson

Yahoo projected to topple Twitter for mobile ads share

Google and Facebook may be the mobile ad kings in the U.S. market, but number three is still a coveted spot in this increasingly lucrative market - and Yahoo is set to steal

Share on LinkedIn Comment on this article Share with Google+ Published on: December 4th, 2014 Brian Jackson

Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2014 Candice So

Canada unapologetic about creating new Twitter account

Canada published its first tweet today. Yes, many Canadians have been on Twitter for years of course. But the country never had an official account before Wednesday. It opened up the account with

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

Twitter’s got a new offer for marketers in the works

Twitter Inc. announced on Tuesday that it's expanding its commerce offerings with a new product called Twitter Offers. Companies that are advertising on Twitter can use Offers to attach cashback rewards to their

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2014 Brian Jackson

Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Candice So

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson