Twitter dumps Favourites for Likes and stars for hearts

You may have just received a Twitter notification that someone has “liked” a tweet of yours, and momentarily wondered if Facebook and Twitter had merged. Well, not yet. But Twitter is revamping the

Published on: November 3rd, 2015 Jeff Jedras

Consumers declare Facebook winner of ad relevancy wars: Report

When marketers are deciding where to direct their online advertising spend, delivering ads to users that will find them relevant is a key consideration. And a new report from Adobe claims a clear

Published on: October 27th, 2015 Jeff Jedras

Twitter Polls offer brands a new way to engage with social followers

Marketers and brand managers are always looking for new ways to interact with potential customers and drive engagement on social and a new tool from Twitter, Twitter Polls, offers a way to quickly

Published on: October 27th, 2015 Jeff Jedras

Shopify wants to bring Twitter’s ‘buy now’ button to Canada

Social media giant Twitter launched its 'buy now' button for retailers on Wednesday but, as usual, Canada will have to wait. Shopify is looking to change that though. Twitter first dipped its virtual

Published on: September 30th, 2015 Jeff Jedras

Hootsuite certified for highly regulated industries

Social media management platform Hootsuite has passed an audit that confirms the platform is suitable for use in heavily regulated industries, the company announced. The Service Organization Control (SOC) 2 Type 1 audit

Published on: September 15th, 2015 Dave Webb

Twitter showcases Periscope’s entertainment chops at Toronto International Film Festival

Twitter Inc. is hoping that its live-streaming video service Periscope will be given a boost after being sighted on the red carpet alongside movie star Natalie Portman at the Toronto International Film Festival

Published on: September 10th, 2015 Brian Jackson

Twitter rebrands Publisher Network as Twitter Audience Platform, adds new features

Twitter announced on Thursday that it is renaming the Twitter Publisher Network to the Twitter Audience Platform and adding the ability for marketers to drive tweet engagements and video views with the service.

Published on: August 20th, 2015 Brian Jackson

Twitter blows past 140 character limit for supersized DMs

While your public tweets and replies will still need to fall within Twitter’s 140 character limit, the caps are now off when it comes to direct messages (DMs). Twitter announced Wednesday that it

Published on: August 13th, 2015 Jeff Jedras

Three tech marketers to follow Twitter

We are showcasing experts in tech marketing that could offer insight in presenting products and solutions in the best light. First up is is Linda Montgomery, marketer for the technology, media and telecom industries at KPMG Canada.

Published on: August 10th, 2015 Dave Yin

Canadian startups take on Periscope, Meerkat with different take on live streaming

These two Canadian startups are hoping to challenge the giants of the live streaming industry. Trace and Yeplive are two companies eager to leave their mark on the world of live video sharing and

Published on: July 22nd, 2015 Jackie Atkins

Safe tweeting: Twitter launches safety centre

Online communities, just like offline communities, have their share of people that misbehave – and Twitter is no exception. The social network has launched its new Twitter Safety Centre to help people stay

Published on: July 21st, 2015 Jeff Jedras

Facebook, Twitter & LinkedIn gobbling up global advertising budgets

Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social

Published on: July 15th, 2015 Jeff Jedras

Tech savvy Canadian athletes prepare for the 2015 Pan Am/ParaPan Am Games

When we think of elite athletes, the first image that comes to mind isn’t usually technology. Typically, the blood, sweat and tears we associate with athletic pursuits take over beforehand. This visual is

Published on: June 26th, 2015 Jackie Atkins

Twitter Lightning will turn real-time events into social channels

When you think about it, Twitter is already similar to television in some ways. It's there waiting to stream out live content when you turn it on, you can filter through trending topics

Published on: June 19th, 2015 Brian Jackson