Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

Follow Friday – On the social side and more CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people looking

Share on LinkedIn Comment on this article Share with Google+ Published on: July 18th, 2014 Candice So

5 times social media led to real social change

By Ilan Nass, Fueled In recent years, social media has played a key role in the spread of revolutionary ideas. It was the catalyst behind the Occupy Wall Street movement, where organizers across

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Fueled

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 Candice So

Twitter users combining business with social change #FollowFriday

So often in business, the almighty dollar is the bottom line. Private corporations are out to make a profit for their investors and operations are conducted with that at front of mind. Bigger

Share on LinkedIn Comment on this article Share with Google+ Published on: June 19th, 2014 Brian Jackson

#ITBprivacy: An ITBusiness.ca Twitter chat

Updated on June 26, 2014, at 2:38pm: We just had a great Twitter chat with outgoing Ontario Privacy Commissioner Ann Cavoukian, John Lawford of the Public Interest Advocacy Centre, and Monica Goyal of

Share on LinkedIn Comment on this article Share with Google+ Published on: June 12th, 2014 Candice So

Canada becoming one of world’s top Twitter strongholds, eMarketer finds

Canadians are already known for being heavy Internet users, spending more time on the web than almost any other country in the world. But soon, we may be able to add another distinction

Share on LinkedIn Comment on this article Share with Google+ Published on: June 5th, 2014 Candice So

UnMarketing’s Scott Stratten: QR codes bad, social listening good

We recently caught up with the founder of UnMarketing and author of QR Codes Kill Kittens Scott Stratten at The Art of Marketing conference in Toronto. Hailing from Oakville, Ont. Stratten is now recognized as

Share on LinkedIn Comment on this article Share with Google+ Published on: June 3rd, 2014 Brian Jackson

#FollowFriday – 3 people pushing e-commerce forward

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the ‘follow’ button. This week, we’re focusing on three Twitter

Share on LinkedIn Comment on this article Share with Google+ Published on: May 22nd, 2014 Candice So

3 digital media masters to follow on Twitter

Every week we take a look back at people we've connected with and consider worth following on Twitter for our #FollowFriday series. This week, we're featuring the three marketing minds that we did

Share on LinkedIn Comment on this article Share with Google+ Published on: May 16th, 2014 Brian Jackson

Do’s and don’ts for social media marketers

It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After

Share on LinkedIn Comment on this article Share with Google+ Published on: May 12th, 2014 ITBusiness Staff

How the Toronto Raptors’ marketing team used social media during Game 7

One of the greatest strengths of social media is its ability to gauge public sentiment. For marketers, that can be invaluable. Want to know what people thought of your conference, or what they

Share on LinkedIn Comment on this article Share with Google+ Published on: May 9th, 2014 ITBusiness Staff

HootSuite giving users business insights with uberVU Boards

HootSuite Inc., the Vancouver-based social media platform, has announcing another integration into its App Directory this week - this time with one of its own acquisitions. After scooping up social analytics platform uberVU

Share on LinkedIn Comment on this article Share with Google+ Published on: May 2nd, 2014 Candice So