Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

Did the Scott Brothers reveal the secret to being verified on Twitter?

It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

Lessons learned from NextMedia’s youngest panelists

ITWC's lead designer/developer attended NextMedia in Toronto to boost his branded content knowledge. He also agreed to share what he learned with us in a couple of recap posts.  It's not often that

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Jeff Radecki

Facebook gaining more dominance in social traffic share

Social media sites are becoming more important for driving how people view online content, according to a new study by Search Engine Journal. The top eight social media sites account for driving almost

Share on LinkedIn Comment on this article Share with Google+ Published on: November 7th, 2014 Brian Jackson

A CMO to Know: Mary-Ellen Power, Silanis

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 5th, 2014 Brian Jackson

#FollowFriday – 3 people embracing digital shifts

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Share on LinkedIn Comment on this article Share with Google+ Published on: October 30th, 2014 Candice So

3 people on Twitter putting wearables to work

Every Friday we share three people that we're following on Twitter, and we think that you should follow too. This week, we're following the people that aren't happy with simply using wearable technology

Share on LinkedIn Comment on this article Share with Google+ Published on: October 24th, 2014 Brian Jackson

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Share on LinkedIn Comment on this article Share with Google+ Published on: October 16th, 2014 Candice So

Crowdlinker’s tool treats social media as a ‘basic need’

When Crowdlinker Inc.’s developers began building their social media tool, they did what a lot of startup founders do when their current tools aren’t working - they just built something new. Housed in Ryerson’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2014 Candice So

#Follow Friday – 3 people in finance

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Candice So

Readers value peers’ tweets over brands: Chartbeat

Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council.  A new report has confirmed what we've suspected for some time now - no matter how

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

#FollowFriday – The role of the CMO and a wristband for your identity

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on digital marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Candice So

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

How to join a Twitter chat: Video

Here at IT World Canada, we put on a lot of Twitter chats for our brands – ITWorldCanada.com, ITBusiness.ca, and ComputerDealerNews.com. With our Twitter chats, we love to get people talking about shifts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So