IBM partners with The Weather Company to update forecasts 26 billion times a day

IBM Corp. is announcing today a new business unit focused on the Internet of Things and a new partnership with The Weather Company as an example of the services it will be offering

Published on: March 31st, 2015 Brian Jackson

13 ways to boost SEO with social media backlinks

Linking back to your site from social media sites drives traffic and benefits your website from an SEO standpoint. There are several opportunities to create backlinks on social networks and they are highly

Published on: March 23rd, 2015 Wolston Lobo

Happy Birthday to Twitter, now nine years old

When Twitter founder Jack Dorsey sent the first tweet on March 21, 2006, the service was called Twttr and his first tweet was no more inspired than most of the other first tweets

Published on: March 23rd, 2015 Jeff Jedras

When Twitter met Watson and brought analytics to social media

IBM and Twitter have teamed-up to develop a number of cloud data services designed to help marketers, business professionals and developers turn their Twitter data into actionable business intelligence. Twitter is real-time and

Published on: March 19th, 2015 Jeff Jedras

Twitter acquires ‘Niche’ network of professional social media creators

Twitter Inc. announced on Wednesday that it is acquiring Niche, a network of social media creators available for hire to make branded content. Niche offers creators of popular content on Twitter and Vine

Published on: February 11th, 2015 Brian Jackson

Twitter’s user growth slowing, deal with Google is confirmed

The business of Twitter Inc. continues to accelerate, but at the same time Twitter the social network is seeing its growth slow down, investors and media learned in Twitter's Q4 earnings call yesterday.

Published on: February 6th, 2015 Brian Jackson

It’s 6 o’clock, do you know where your tweets are?

You might read a tweet in about one second, but often the scribe that crafted that perfect 140-character gem has spent much more time writing it. With so much effort going into one

Published on: February 5th, 2015 Brian Jackson

Twitter showcases best in-class during Advertising Week Canada

All last week, the Canadian marketing and advertising world was busy showcasing the most popular campaigns and innovations at FFWD 2015, or Advertising and Marketing Week in Toronto. Twitter Canada played host to a session titled,

Published on: February 4th, 2015 Karim Kanji

A breakdown of social media during the 49th Super Bowl

The dust has settled and the 49th Super Bowl is over, but brands and marketers are still gauging the effects of their campaigns during one of the year's biggest events for advertising -

Published on: February 2nd, 2015 Candice So

Social marketing success in 140 characters or less

Canadian companies need to see Twitter as a vital pillar of marketing today, not just an occasional side dish to complement traditional ad campaigns. Three leading marketers delivered that message during a Twitter-sponsored

Published on: January 29th, 2015 Christine Wong

Agency targeting ads based on social media conversations about TV expands to Toronto

Montreal-based social media ad service Seevibes is opening up an office in Toronto as it evolves its product and has hired a new executive to head up its next push into the North

Published on: January 28th, 2015 Brian Jackson

Twitter update adds group messaging, 30-second video

Twitter Inc. upgraded its social networking service this morning to take even even further beyond 140 characters containing about bunch of @ symbols and hashtags. The San Francisco-based firm says in a blog

Published on: January 27th, 2015 Brian Jackson

Growth in number of active Facebook and Twitter users set to slow in Canada: eMarketer

Canadians are known for being power users on the web and in consuming video content. So much so, in fact, that we may be reaching the saturation point in our use of social

Published on: January 26th, 2015 Candice So

Twitter acquires ZipDial to tap into missed calls marketing

Twitter has acquired ZipDial, a company that provides a marketing platform using missed calls. The deal has now been closed, with Twitter buying ZipDial for an undisclosed sum. Last week, TechCrunch broke the

Published on: January 20th, 2015 Candice So