Avoid ‘consumer burnout’ – don’t repeat the same messages across social media, Twitter Canada says

The members of your audience aren’t posting the same thing across every one of their social media accounts, so why should your company? That was the central message delivered by Twitter Canada’s head

Published on: July 28th, 2016 Eric Emin Wood

Knee injury doesn’t sideline Russell Martin from social media

Despite a recent knee injury caused by a fall in the shower, catcher Russell Martin has been a solid asset for the Toronto Blue Jays this season. He's known not only as member of

Published on: July 27th, 2016 Jackie Atkins


Canadians denied hockey in latest Twitter livestream deal

Canadians will find themselves sidelined once again with Twitter's newest live streaming venture, but with hockey being the feature sport for the latest deal, this one stings just a bit more. In August

Published on: July 25th, 2016 Jackie Atkins

Does Brooke Henderson’s social media presence match her golf dominance?

Last month, Canadian golfer Brooke Henderson (@BrookeHenderson) became the second-youngest winner of a PGA championship after besting Lydia Ko in the KPMG tournament at Sahalee Country Club in Washington. While we know how

Published on: July 22nd, 2016 Jackie Atkins

The NBA is designing a new pregame show just for Twitter

The NBA and Twitter partnership is growing, as the NBA will soon be creating original live programming exclusively for Twitter, the organizations announced this week. A weekly pregame show will be produced for Twitter,

Published on: July 22nd, 2016 Jackie Atkins

Now you can verify your Twitter account by just asking

Social media veterans have long coveted having their accounts verified by Twitter, Inc. - seeking that elusive blue checkmark that adds authority to an account, but was so mysterious in its acquisition. Until

Published on: July 20th, 2016 Eric Emin Wood

Pokémon Go – now Canadians can catch ’em all

If you live in Toronto and want to (legally) try hunting for Pikachu on your coffee break, now you can. One and a half weeks after its July 6 release in the U.S.,

Published on: July 17th, 2016 Eric Emin Wood

Milos Raonic keeps it classy on the courts and online

Although Milos Raonic (@milosraonic) lost to Andy Murray in yesterday's Wimbledon final, his performance in the tournament was impressive enough to draw praise from around the world. The 25-year-old Canadian tennis player bested

Published on: July 11th, 2016 Jackie Atkins

How smooth is LeBron James on social media?

After winning the 2016 NBA championship with the Cleveland Cavaliers, @KingJames may be one of the most talked about players in the NBA. Is he as smooth on social media as he is on the court? LeBron

Published on: July 5th, 2016 Jackie Atkins

Subban, Stamkos and Hall create 23 minutes of chaos for the NHL

Yesterday, in the span of 23 minutes or - if you want - 1,380 seconds four NHL superstars where either traded or signed a major multi-million dollar contract extension. It all started at

Published on: June 30th, 2016 Paolo Del Nibletto

Google Trends offers a vivid snapshot of post-Brexit U.K.

Few companies possess the ability to diagnose and articulate a nation's reaction to current events quite as well as Google Inc., with today's announcement that the U.K. would be leaving the European Union

Published on: June 24th, 2016 Eric Emin Wood

Is social media a viable tool for disaster relief?

"Big Uncomfortable Ideas" was the title of Melanie Irons' presentation at the World Conference on Disaster Management (WCDM) this week, as she tried to persuade listeners to adopt an approach to disaster response that

Published on: June 9th, 2016 Jackie Atkins

Twitter wants brands to ‘win the Olympics’ with strategic online advertising

With the upcoming Olympics less than 65 days away, major brands are looking for ways to reach fans that will tune into the games. Last Thursday, Twitter Canada hosted an event for marketers with an

Published on: June 6th, 2016 Jackie Atkins