NBA Canada and Samsung Canada partner up to bring live highlights to basketball fans

After Monday night's thrilling Raptors-Cavaliers showdown, it's clear there are still lots of exciting moments to come in the series - and many of them will be seen on Twitter. NBA Canada has

Published on: May 24th, 2016 Jackie Atkins

Team Canada’s social media strategy for the Rio de Janeiro games

The Canadian Olympic Committee (COC) is gearing up for the Rio de Janiero Olympic games, and medal count won't be the only indicator of success for the organization. Over the past few years, the

Published on: May 19th, 2016 Jackie Atkins

Why users give social media influencers and friends equal sway over their choices

Today’s social media stars have nearly as much influence on the consumers who follow them as friends do, a new survey by Twitter, Inc. and marketing research firm Annalect has found. While the

Published on: May 17th, 2016 Eric Emin Wood

What can you advertise in 3 seconds? Ask Under Armour and Stephen Curry

With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots

Published on: May 9th, 2016 Jackie Atkins

Canadians could turn to VPNs to watch NFL games on Twitter

While Netflix is reportedly following through on its VPN crackdown by blocking Canadians wanting to see content normally only available south of the border, Twitter's NFL live-streaming may prove the next fertile ground

Published on: April 21st, 2016 Jackie Atkins

Top 4 things that mattered about Facebook’s F8 update

Earlier this week, Facebook held its F8 conference in California. The (almost) annual conference is an opportunity for the social media giant to announce new platform integrations, marketing opportunities and overall successes. Here

Published on: April 14th, 2016 Karim Kanji

Twitter brings Reddit-like ‘Moments’ feed to Canada

Six months after launching Moments, an instant front page of sorts that shows American Twitter users the world's most popular stories with a single click, Twitter Inc. is bringing the service to Canada,

Published on: April 12th, 2016 Eric Emin Wood



Roundup: How tech firms are celebrating International Women’s Day

From Twitter hashtags to Google videos to events inviting youth to see how a tech office runs, major tech brands made a concerted effort to recognize this year's International Women's Day. A few

Published on: March 8th, 2016 Eric Emin Wood

Salesforce to support Twitter’s customer service tools – here’s what it looks like

Salesforce.com will support Twitter's new customer service features in its Customer Success Platform cloud software, according to a blog post by Mike Milburn, general manager of Salesforce Service Cloud. Whenever Twitter launches a

Published on: February 19th, 2016 Brian Jackson

Twitter releases new customer service tools

Twitter, Inc. has added two new tools to help businesses provide improved customer service using its popular microblogging site. With the first, businesses can now easily transform a public Twitter conversation into a

Published on: February 18th, 2016 Eric Emin Wood

How your tweets can rise to the top after Twitter’s big timeline change

Twitter, Inc. has changed the rules of the game for organizations seeking to keep their messages - or those of their brands - at the top of users' feeds after applying a long-awaited

Published on: February 10th, 2016 Eric Emin Wood

Twitter takes on trolls with new Trust & Safety Council

Eighteen months after Gamergate, and with the groundbreaking verdict in R v. Elliott - Toronto's so-called "Twitter trial" - still reverberating online, Twitter Inc. announced today the formation of the Twitter Trust &

Published on: February 9th, 2016 Eric Emin Wood