The Nashville Predators team store Tweeted this photo out of P.K. Subban's new jersey
The Nashville Predators team store Tweeted this photo out of P.K. Subban's new jersey

Published: June 30th, 2016


Google Trends offers a vivid snapshot of post-Brexit U.K.

Few companies possess the ability to diagnose and articulate a nation's reaction to current events quite as well as Google Inc., with today's announcement that the U.K. would be leaving the European Union

Published on: June 24th, 2016 Eric Emin Wood

Is social media a viable tool for disaster relief?

"Big Uncomfortable Ideas" was the title of Melanie Irons' presentation at the World Conference on Disaster Management (WCDM) this week, as she tried to persuade listeners to adopt an approach to disaster response that

Published on: June 9th, 2016 Jackie Atkins

Twitter wants brands to ‘win the Olympics’ with strategic online advertising

With the upcoming Olympics less than 65 days away, major brands are looking for ways to reach fans that will tune into the games. Last Thursday, Twitter Canada hosted an event for marketers with an

Published on: June 6th, 2016 Jackie Atkins

4 tips for tweeting like a pro with Twitter’s big platform changes

Twitter users will soon be able to expand the content of their tweets in four key ways, though the popular social media platform will retain its 140-character limit, the San Francisco-based company announced

Published on: May 24th, 2016 Eric Emin Wood

NBA Canada and Samsung Canada partner up to bring live highlights to basketball fans

After Monday night's thrilling Raptors-Cavaliers showdown, it's clear there are still lots of exciting moments to come in the series - and many of them will be seen on Twitter. NBA Canada has

Published on: May 24th, 2016 Jackie Atkins

Team Canada’s social media strategy for the Rio de Janeiro games

The Canadian Olympic Committee (COC) is gearing up for the Rio de Janiero Olympic games, and medal count won't be the only indicator of success for the organization. Over the past few years, the

Published on: May 19th, 2016 Jackie Atkins

Why users give social media influencers and friends equal sway over their choices

Today’s social media stars have nearly as much influence on the consumers who follow them as friends do, a new survey by Twitter, Inc. and marketing research firm Annalect has found. While the

Published on: May 17th, 2016 Eric Emin Wood

What can you advertise in 3 seconds? Ask Under Armour and Stephen Curry

With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots

Published on: May 9th, 2016 Jackie Atkins

Canadians could turn to VPNs to watch NFL games on Twitter

While Netflix is reportedly following through on its VPN crackdown by blocking Canadians wanting to see content normally only available south of the border, Twitter's NFL live-streaming may prove the next fertile ground

Published on: April 21st, 2016 Jackie Atkins

Top 4 things that mattered about Facebook’s F8 update

Earlier this week, Facebook held its F8 conference in California. The (almost) annual conference is an opportunity for the social media giant to announce new platform integrations, marketing opportunities and overall successes. Here

Published on: April 14th, 2016 Karim Kanji

Twitter brings Reddit-like ‘Moments’ feed to Canada

Six months after launching Moments, an instant front page of sorts that shows American Twitter users the world's most popular stories with a single click, Twitter Inc. is bringing the service to Canada,

Published on: April 12th, 2016 Eric Emin Wood



Roundup: How tech firms are celebrating International Women’s Day

From Twitter hashtags to Google videos to events inviting youth to see how a tech office runs, major tech brands made a concerted effort to recognize this year's International Women's Day. A few

Published on: March 8th, 2016 Eric Emin Wood