The NBA is designing a new pregame show just for Twitter

The NBA and Twitter partnership is growing, as the NBA will soon be creating original live programming exclusively for Twitter, the organizations announced this week. A weekly pregame show will be produced for Twitter,

Published on: July 22nd, 2016 Jackie Atkins

Milos Raonic keeps it classy on the courts and online

Although Milos Raonic (@milosraonic) lost to Andy Murray in yesterday's Wimbledon final, his performance in the tournament was impressive enough to draw praise from around the world. The 25-year-old Canadian tennis player bested

Published on: July 11th, 2016 Jackie Atkins

How smooth is LeBron James on social media?

After winning the 2016 NBA championship with the Cleveland Cavaliers, @KingJames may be one of the most talked about players in the NBA. Is he as smooth on social media as he is on the court? LeBron

Published on: July 5th, 2016 Jackie Atkins

Subban, Stamkos and Hall create 23 minutes of chaos for the NHL

Yesterday, in the span of 23 minutes or - if you want - 1,380 seconds four NHL superstars where either traded or signed a major multi-million dollar contract extension. It all started at

Published on: June 30th, 2016 Paolo Del Nibletto

Is social media a viable tool for disaster relief?

"Big Uncomfortable Ideas" was the title of Melanie Irons' presentation at the World Conference on Disaster Management (WCDM) this week, as she tried to persuade listeners to adopt an approach to disaster response that

Published on: June 9th, 2016 Jackie Atkins

Tech guru Mary Meeker declares 2015 peak iPhone, voice as the new touchscreen in latest report

Venture capitalist Mary Meeker, a partner with Silicon Valley firm Kleiner Perkins Caufield & Byers, is widely seen as something of a futurist in the tech industry: she was an early champion of

Published on: June 3rd, 2016 Eric Emin Wood

Team Canada’s social media strategy for the Rio de Janeiro games

The Canadian Olympic Committee (COC) is gearing up for the Rio de Janiero Olympic games, and medal count won't be the only indicator of success for the organization. Over the past few years, the

Published on: May 19th, 2016 Jackie Atkins

What can you advertise in 3 seconds? Ask Under Armour and Stephen Curry

With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots

Published on: May 9th, 2016 Jackie Atkins

Many Canadians trust social media, but not the companies behind it: Environics

A new survey led by Environics Communications made headlines recently for concluding that Canadians don't trust social media - but according to the Toronto-based communications firm, the truth is more complicated than that.

Published on: May 4th, 2016 Eric Emin Wood

Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

Why you’re okay if you don’t fit the profile

Incubators have a dirty little secret: they’re not for everybody. When Paul Graham developed the incubator model he was laser-focused on companies with the potential to scale to billion-dollar valuations, fast. This, Graham

Published on: January 20th, 2016 Geoff Foulds

What the consolidation of mobile app developers means for your business

New York City-based venture capitalist Fred Wilson recently posted an observation on his blog that should fascinate any marketer with even a passing interest in reaching mobile users: None of the top 25

Published on: January 4th, 2016 Eric Emin Wood

Anyone can be a graphic designer with Adobe’s new iPhone app

Anyone who's planned an event on social media knows how frustrating it can be to find the perfect banner, to say nothing of the right poster should you wish to advertise around your

Published on: December 18th, 2015 Eric Emin Wood

Just how trendy is The Force Awakens on social media, anyway?

It's a pretty safe bet to assume that many Canadians (this writer included) are looking forward to the release of Star Wars: The Force Awakens this weekend, especially with reviews now indicating the

Published on: December 18th, 2015 Eric Emin Wood