Happy Birthday to Twitter, now nine years old

When Twitter founder Jack Dorsey sent the first tweet on March 21, 2006, the service was called Twttr and his first tweet was no more inspired than most of the other first tweets

Published on: March 23rd, 2015 Jeff Jedras

Social media: how much time should founders spend?

Just how important is social media to startups, and how much time and resources should you devote to it? Here’s one data point, from Guy Kawasaki. He is chief evangelist for Canva and

Published on: March 20th, 2015 Geoff Foulds

Four marketers tell us what they think of Facebook’s predictions for 2015

Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn’t stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at

Published on: January 9th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So

Data breaches, social media gaffes among top tech and legal business risks for 2015: BLG

As much as tech can present a lot of business opportunities, it can also create a lot of pitfalls for organizations. That’s according to Borden Ladner Gervais (BLG) LLP, a Canadian law firm with

Published on: December 17th, 2014 Candice So

Here’s the security mistakes Sony made that you can avoid

Since it planned to release The Interview, a movie that depicted an assassination attempt on the leader of North Korea, Sony has been the target of a series of hacker attacks by a group

Published on: December 17th, 2014 Brian Jackson

Twitter’s Flight School now available to give Canadian agencies their marketing wings

Canadian agencies can now access Twitter's educational program that is designed to help them execute the best-possible marketing campaigns on the social media platform. Naturally the content is all delivered online, in short

Published on: December 5th, 2014 Brian Jackson

What is Red Hat Canada doing to serve small businesses?

Luc Villeneuve, president of Red Hat Canada, talks to IT World Canada's Candice So about the open source software company's strategy for the small business market. He also tells us more about how

Published on: December 4th, 2014 Candice So

This yogurt brand topped Samsung for ‘most shared’ video in 2014

Every year marketing technology firm Unruly releases a top 10 ranking of brands that received the most social video shares, and Samsung Corp. was the reigning champion heading into 2014. But its run

Published on: December 3rd, 2014 Brian Jackson

Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Published on: December 2nd, 2014 Candice So

Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Published on: December 1st, 2014 Candice So

Canada unapologetic about creating new Twitter account

Canada published its first tweet today. Yes, many Canadians have been on Twitter for years of course. But the country never had an official account before Wednesday. It opened up the account with

Published on: November 26th, 2014 Brian Jackson

Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Published on: November 20th, 2014 Candice So

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Published on: November 19th, 2014 Brian Jackson