Twitter Lightning will turn real-time events into social channels

When you think about it, Twitter is already similar to television in some ways. It's there waiting to stream out live content when you turn it on, you can filter through trending topics

Published on: June 19th, 2015 Brian Jackson

Companies struggling getting employees to share brand values: report

How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but companies say they’re challenged getting the entire organization to buy in and truly

Published on: June 15th, 2015 Jeff Jedras

5 Pinterest tips for business success

Facebook is where I go to when I want to check up on friends. I log on to Twitter when I want to know what people are doing right now. When I want to see breathtaking images,

Published on: June 4th, 2015 Wolston Lobo

The educational case for social media in the workplace

Countering the movement from many companies to rule out social media like Facebook and LinkedIn on company time comes a school of thought that says "don't ban it; use it to your own

Published on: May 29th, 2015 Roz Bahrami

CMO Digital: Shareability and time spent on social media

For episode #17, Fawn and Jim take a moment away from their busy social media-posting schedule and talk about just how much time finding great content to share really takes, and then give

Published on: May 25th, 2015 ITBusiness Staff

Twitter offers ability to direct message those not following you

As consumers take to Twitter to complain about their experience with products and services, brands have been following them there. A new initiative from Twitter could make social media-based customer relations easier, but

Published on: April 20th, 2015 Jeff Jedras

13 ways to boost SEO with social media backlinks

Linking back to your site from social media sites drives traffic and benefits your website from an SEO standpoint. There are several opportunities to create backlinks on social networks and they are highly

Published on: March 23rd, 2015 Wolston Lobo

Happy Birthday to Twitter, now nine years old

When Twitter founder Jack Dorsey sent the first tweet on March 21, 2006, the service was called Twttr and his first tweet was no more inspired than most of the other first tweets

Published on: March 23rd, 2015 Jeff Jedras

Social media: how much time should founders spend?

Just how important is social media to startups, and how much time and resources should you devote to it? Here’s one data point, from Guy Kawasaki. He is chief evangelist for Canva and

Published on: March 20th, 2015 Geoff Foulds

Four marketers tell us what they think of Facebook’s predictions for 2015

Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn’t stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at

Published on: January 9th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So

Data breaches, social media gaffes among top tech and legal business risks for 2015: BLG

As much as tech can present a lot of business opportunities, it can also create a lot of pitfalls for organizations. That’s according to Borden Ladner Gervais (BLG) LLP, a Canadian law firm with

Published on: December 17th, 2014 Candice So

Here’s the security mistakes Sony made that you can avoid

Since it planned to release The Interview, a movie that depicted an assassination attempt on the leader of North Korea, Sony has been the target of a series of hacker attacks by a group

Published on: December 17th, 2014 Brian Jackson

Twitter’s Flight School now available to give Canadian agencies their marketing wings

Canadian agencies can now access Twitter's educational program that is designed to help them execute the best-possible marketing campaigns on the social media platform. Naturally the content is all delivered online, in short

Published on: December 5th, 2014 Brian Jackson