Crowdlinker’s tool treats social media as a ‘basic need’

When Crowdlinker Inc.’s developers began building their social media tool, they did what a lot of startup founders do when their current tools aren’t working - they just built something new. Housed in Ryerson’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2014 Candice So

Content marketing study answers the ‘5 Ws’ about B2B strategy

Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: October 6th, 2014 Brian Jackson

#Follow Friday – 3 people in finance

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Candice So

Readers value peers’ tweets over brands: Chartbeat

Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council.  A new report has confirmed what we've suspected for some time now - no matter how

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Social media ads convert 25% better than organic: study

Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Brian Jackson

Hootsuite acquires Vancouver-based customer service startup

Hootsuite announced today that it has raised another $60 million in funding and that it has acquired social telephony firm Zeetl, another Vancouver-area startup. Zeetl's solution is designed for customer service department that

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Brian Jackson

Market on LinkedIn discussion groups without looking spammy

LinkedIn discussion groups serve as potentially great networking hubs, connecting professionals in the business-to-business space around common interests and goals with an easy-to-use social network that includes emailed notifications and post summaries. But

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Brian Jackson

Google retreating from Google+ integration with its other services

Google Inc. is no longer requiring new Gmail users to also register for a Google+ account - the mandatory creation of a social profile with Google had been in place since 2012 -

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Brian Jackson

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

How to join a Twitter chat: Video

Here at IT World Canada, we put on a lot of Twitter chats for our brands – ITWorldCanada.com, ITBusiness.ca, and ComputerDealerNews.com. With our Twitter chats, we love to get people talking about shifts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So

#FollowFriday – 3 analysts in wearables, social media, and mobile payments

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts who

Share on LinkedIn Comment on this article Share with Google+ Published on: September 11th, 2014 Candice So

Hootsuite hits 10M users, acquires Brightkit, launches Campaigns

Hootsuite Inc. has made a slew of announcements today, saying it has acquired Brightkit, a social media marketing platform – and it has already used Brightkit’s technology to launch a new product called

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

3 execs responsible for products and partners on #FollowFriday

Every Friday we like to recommend a few people that we're following on Twitter as we go about telling the stories that matter when it comes to technology's impact on the way business

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Brian Jackson

Facebook rolls out Privacy Checkup tool to remind users of their settings

Facebook Inc. is launching a new tool that will help users quickly check out and customize their privacy settings. Branded the new feature as Privacy Checkup, the Palo Alto, Calif.-based company will be

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So