What can you advertise in 3 seconds? Ask Under Armour and Stephen Curry

With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots

Published on: May 9th, 2016 Jackie Atkins

Many Canadians trust social media, but not the companies behind it: Environics

A new survey led by Environics Communications made headlines recently for concluding that Canadians don't trust social media - but according to the Toronto-based communications firm, the truth is more complicated than that.

Published on: May 4th, 2016 Eric Emin Wood

Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

Why you’re okay if you don’t fit the profile

Incubators have a dirty little secret: they’re not for everybody. When Paul Graham developed the incubator model he was laser-focused on companies with the potential to scale to billion-dollar valuations, fast. This, Graham

Published on: January 20th, 2016 Geoff Foulds

What the consolidation of mobile app developers means for your business

New York City-based venture capitalist Fred Wilson recently posted an observation on his blog that should fascinate any marketer with even a passing interest in reaching mobile users: None of the top 25

Published on: January 4th, 2016 Eric Emin Wood

Anyone can be a graphic designer with Adobe’s new iPhone app

Anyone who's planned an event on social media knows how frustrating it can be to find the perfect banner, to say nothing of the right poster should you wish to advertise around your

Published on: December 18th, 2015 Eric Emin Wood

Just how trendy is The Force Awakens on social media, anyway?

It's a pretty safe bet to assume that many Canadians (this writer included) are looking forward to the release of Star Wars: The Force Awakens this weekend, especially with reviews now indicating the

Published on: December 18th, 2015 Eric Emin Wood

Engagement Labs releases list of ‘most-talked-about’ retail brands

Leading up to Black Friday and Cyber Monday, Engagement Labs, a Canadian data analytics and marketing company, tracked the most-talked-about retail brands in terms of their online presence and through offline word of mouth. Brands

Published on: November 24th, 2015 David Hamilton

Soon Facebook will allow video as your profile pic

Social networks continually strive towards a better user experience. They want you to spend more time on the site and share it with others all over the web and outside of it. In a

Published on: November 4th, 2015 Wolston Lobo

Twitter dumps Favourites for Likes and stars for hearts

You may have just received a Twitter notification that someone has “liked” a tweet of yours, and momentarily wondered if Facebook and Twitter had merged. Well, not yet. But Twitter is revamping the

Published on: November 3rd, 2015 Jeff Jedras

Brands and U2 take to Periscope (and Meerkat) to reach fans and customers

Earlier this year we were introduced to livestreaming apps Meerkat and then Twitter-owned Periscope. While Meerkat grew out of the popular South By Southwest conference in Austin, Texas, Periscope launched as the more

Published on: August 19th, 2015 Karim Kanji

Recap: #connectivitysolutions Twitter chat, The Internet of Things and the enterprise

Updated 4:59 pm E.S.T. Today we hosted a Twitter chat on the topic of the Internet of Things and the enterprise. It was a fast-paced, forward-thinking and engaging chat, much like the topic

Published on: August 1st, 2015 Hibah Ahmed

Google starts scaling back Google+ integration with other services

If you make a post on Google+ but there's no one there to read it, is that any different from a normal day? This and other jokes of its kind are commonly swapped by social

Published on: July 27th, 2015 Brian Jackson

Safe tweeting: Twitter launches safety centre

Online communities, just like offline communities, have their share of people that misbehave – and Twitter is no exception. The social network has launched its new Twitter Safety Centre to help people stay

Published on: July 21st, 2015 Jeff Jedras