5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

How to join a Twitter chat: Video

Here at IT World Canada, we put on a lot of Twitter chats for our brands – ITWorldCanada.com, ITBusiness.ca, and ComputerDealerNews.com. With our Twitter chats, we love to get people talking about shifts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So

#FollowFriday – 3 analysts in wearables, social media, and mobile payments

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts who

Share on LinkedIn Comment on this article Share with Google+ Published on: September 11th, 2014 Candice So

Hootsuite hits 10M users, acquires Brightkit, launches Campaigns

Hootsuite Inc. has made a slew of announcements today, saying it has acquired Brightkit, a social media marketing platform – and it has already used Brightkit’s technology to launch a new product called

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

3 execs responsible for products and partners on #FollowFriday

Every Friday we like to recommend a few people that we're following on Twitter as we go about telling the stories that matter when it comes to technology's impact on the way business

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Brian Jackson

Facebook rolls out Privacy Checkup tool to remind users of their settings

Facebook Inc. is launching a new tool that will help users quickly check out and customize their privacy settings. Branded the new feature as Privacy Checkup, the Palo Alto, Calif.-based company will be

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Share on LinkedIn Comment on this article Share with Google+ Published on: September 2nd, 2014 Candice So

Rolotune launches social network for privacy-conscious job seekers

If you’ve ever looked for a new job online, you’ve probably heard LinkedIn is one of the best places to go hunting. Still, there’s always the concern your boss might see you’ve been

Share on LinkedIn Comment on this article Share with Google+ Published on: August 28th, 2014 Candice So

Facebook is targeting its ads based on cell signals

To reach consumers in emerging markets and remote locations, Facebook Inc. is getting smarter about how it's targeting its ads. Advertisers now have the ability to target their ads on Facebook, based on

Share on LinkedIn Comment on this article Share with Google+ Published on: August 27th, 2014 Candice So

What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Share on LinkedIn Comment on this article Share with Google+ Published on: August 26th, 2014 Russel Cooke

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

What is the most important social media secret for the 21st century?

I am an early adopter of technology because I have been lucky enough to understand the value that it brings to business and my life. When I think about the power of technology,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Ayelet Baron

#FollowFriday – 3 analysts in big data and mobile

Every Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts, or the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Candice So

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So