Facebook is targeting its ads based on cell signals

To reach consumers in emerging markets and remote locations, Facebook Inc. is getting smarter about how it's targeting its ads. Advertisers now have the ability to target their ads on Facebook, based on

Share on LinkedIn Comment on this article Share with Google+ Published on: August 27th, 2014 Candice So

What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Share on LinkedIn Comment on this article Share with Google+ Published on: August 26th, 2014 Russel Cooke

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

What is the most important social media secret for the 21st century?

I am an early adopter of technology because I have been lucky enough to understand the value that it brings to business and my life. When I think about the power of technology,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Ayelet Baron

#FollowFriday – 3 analysts in big data and mobile

Every Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts, or the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Candice So

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

TechBlocks to build a free mobile app for one lucky business

If your business is looking to score some free mobile app services, TechBlocks Inc. has something that may help. The Vaughan, Ont.-based consulting and development agency has set up a contest that will

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

LinkedIn launches tool marrying sales and social media

LinkedIn has launched its latest tool for sales professionals – Sales Navigator, which aims to help sellers reach buyers through the social network. What’s interesting about Sales Navigator is that it’s being branded

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2014 Candice So

3 Twitter chat stars for #FollowFriday

It's time for our weekly roundup of the people we're following on Twitter and that we think you should follow too. This week I'd like to take the opportunity to recognize some of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 31st, 2014 Brian Jackson

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

#FollowFriday – marketing, entrepreneurship, and diversity

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people in

Share on LinkedIn Comment on this article Share with Google+ Published on: July 25th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So