Here’s the security mistakes Sony made that you can avoid

Since it planned to release The Interview, a movie that depicted an assassination attempt on the leader of North Korea, Sony has been the target of a series of hacker attacks by a group

Share on LinkedIn Comment on this article Share with Google+ Published on: December 17th, 2014 Brian Jackson

Twitter’s Flight School now available to give Canadian agencies their marketing wings

Canadian agencies can now access Twitter's educational program that is designed to help them execute the best-possible marketing campaigns on the social media platform. Naturally the content is all delivered online, in short

Share on LinkedIn Comment on this article Share with Google+ Published on: December 5th, 2014 Brian Jackson

What is Red Hat Canada doing to serve small businesses?

Luc Villeneuve, president of Red Hat Canada, talks to IT World Canada's Candice So about the open source software company's strategy for the small business market. He also tells us more about how

Share on LinkedIn Comment on this article Share with Google+ Published on: December 4th, 2014 Candice So

This yogurt brand topped Samsung for ‘most shared’ video in 2014

Every year marketing technology firm Unruly releases a top 10 ranking of brands that received the most social video shares, and Samsung Corp. was the reigning champion heading into 2014. But its run

Share on LinkedIn Comment on this article Share with Google+ Published on: December 3rd, 2014 Brian Jackson

Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2014 Candice So

Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Share on LinkedIn Comment on this article Share with Google+ Published on: December 1st, 2014 Candice So

Canada unapologetic about creating new Twitter account

Canada published its first tweet today. Yes, many Canadians have been on Twitter for years of course. But the country never had an official account before Wednesday. It opened up the account with

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Candice So

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

Did the Scott Brothers reveal the secret to being verified on Twitter?

It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

4 ways Adobe Marketing Cloud just got better at mobile campaigns

Adobe Inc. announced a major update to its Marketing Cloud platform on Tuesday with a suite of new capabilities that will help its users both target customers using mobile devices and use mobile

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Brian Jackson

Vines are a ‘marketing baptism by fire’

Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the

Share on LinkedIn Comment on this article Share with Google+ Published on: November 15th, 2014 Candice So

SAP launches tool for marketers using Facebook

SAP SE has launched a new product for marketers, tapping directly into Facebook’s Custom Audiences feature to target people on the social network. On Monday, SAP said it would be rolling out its

Share on LinkedIn Comment on this article Share with Google+ Published on: November 13th, 2014 Candice So

Lessons learned from NextMedia’s youngest panelists

ITWC's lead designer/developer attended NextMedia in Toronto to boost his branded content knowledge. He also agreed to share what he learned with us in a couple of recap posts.  It's not often that

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Jeff Radecki