Paid social media endorsements prompt new ad rules – but few complaints so far

Paid product endorsements on social media may have raised the eyebrows of Canadian advertising regulators but so far they’ve generated almost no complaints from consumers. Advertising Standards Canada (ASC), the self-regulatory watchdog for

Published on: March 31st, 2017 Christine Wong

Anti-Trump McDonald’s tweet a cautionary tale for social media managers

The explicitly anti-Donald Trump message tweeted by the official McDonald's Twitter account on Thursday morning, and its viral aftermath, provides a timely reminder that business leaders need to focus on ensuring both the

Published on: March 16th, 2017 Eric Emin Wood

Top 5 social media stats from Super Bowl 51

Five days have passed since the conclusion to one of the most dramatic Super Bowl clashes in history. It’s been called the greatest comeback in Super Bowl history. Tom Brady and his New England

Published on: February 9th, 2017 Paolo Del Nibletto

New year brings new job opportunities

The start of a new year is a great time to kick off a thorough employment-search process. Regardless of whether or not 2016 was great or not so great on the job front,

Published on: January 30th, 2017 Dave Landry Jr

Use this free tool to spy your competition’s Facebook engagement

Admit it, you've been guilty of "Facebook creeping" before - so why not turn that attention onto your competitors' Facebook efforts to turn that bad habit into productive business activity? It may sound

Published on: August 17th, 2016 Wolston Lobo

Penny Oleksiak grabs online attention from most Canadians, including Drake

A few weeks ago, Penny Oleksiak was still an unknown Olympic hopeful. Fast forward to today and the four-time medallist is hailed as a Canadian hero. After becoming the most decorated Canadian swimmer in

Published on: August 17th, 2016 Jackie Atkins

Connor McDavid shines on the ice, but not so much online

After going first overall in the 2015 NHL draft to the Edmonton Oilers, Connor McDavid has gained quite a lot of attention from hockey fans all over. Already a Canadian superstar, we looked

Published on: August 10th, 2016 Jackie Atkins

Introducing new and ancient tools for the 21st century salesperson

We are already living in the 21st century and many of us are hanging on to practices, processes and systems that no longer serve us. When we continue to pile on much of

Published on: August 4th, 2016 Ayelet Baron

Facebook and Twitter compete head to head for sports fans’ attention

If you're seeing a lot more sports content on your social media feeds lately, it's no coincidence. Both Facebook and Twitter have been pushing sports to the top of the agenda with a number

Published on: July 29th, 2016 Jackie Atkins

Knee injury doesn’t sideline Russell Martin from social media

Despite a recent knee injury caused by a fall in the shower, catcher Russell Martin has been a solid asset for the Toronto Blue Jays this season. He's known not only as member of

Published on: July 27th, 2016 Jackie Atkins

Does Brooke Henderson’s social media presence match her golf dominance?

Last month, Canadian golfer Brooke Henderson (@BrookeHenderson) became the second-youngest winner of a PGA championship after besting Lydia Ko in the KPMG tournament at Sahalee Country Club in Washington. While we know how

Published on: July 22nd, 2016 Jackie Atkins

The NBA is designing a new pregame show just for Twitter

The NBA and Twitter partnership is growing, as the NBA will soon be creating original live programming exclusively for Twitter, the organizations announced this week. A weekly pregame show will be produced for Twitter,

Published on: July 22nd, 2016 Jackie Atkins

Milos Raonic keeps it classy on the courts and online

Although Milos Raonic (@milosraonic) lost to Andy Murray in yesterday's Wimbledon final, his performance in the tournament was impressive enough to draw praise from around the world. The 25-year-old Canadian tennis player bested

Published on: July 11th, 2016 Jackie Atkins

How smooth is LeBron James on social media?

After winning the 2016 NBA championship with the Cleveland Cavaliers, @KingJames may be one of the most talked about players in the NBA. Is he as smooth on social media as he is on the court? LeBron

Published on: July 5th, 2016 Jackie Atkins