Penny Oleksiak grabs online attention from most Canadians, including Drake

A few weeks ago, Penny Oleksiak was still an unknown Olympic hopeful. Fast forward to today and the four-time medallist is hailed as a Canadian hero. After becoming the most decorated Canadian swimmer in

Published on: August 17th, 2016 Jackie Atkins

Connor McDavid shines on the ice, but not so much online

After going first overall in the 2015 NHL draft to the Edmonton Oilers, Connor McDavid has gained quite a lot of attention from hockey fans all over. Already a Canadian superstar, we looked

Published on: August 10th, 2016 Jackie Atkins

Introducing new and ancient tools for the 21st century salesperson

We are already living in the 21st century and many of us are hanging on to practices, processes and systems that no longer serve us. When we continue to pile on much of

Published on: August 4th, 2016 Ayelet Baron

Facebook and Twitter compete head to head for sports fans’ attention

If you're seeing a lot more sports content on your social media feeds lately, it's no coincidence. Both Facebook and Twitter have been pushing sports to the top of the agenda with a number

Published on: July 29th, 2016 Jackie Atkins

Knee injury doesn’t sideline Russell Martin from social media

Despite a recent knee injury caused by a fall in the shower, catcher Russell Martin has been a solid asset for the Toronto Blue Jays this season. He's known not only as member of

Published on: July 27th, 2016 Jackie Atkins

Does Brooke Henderson’s social media presence match her golf dominance?

Last month, Canadian golfer Brooke Henderson (@BrookeHenderson) became the second-youngest winner of a PGA championship after besting Lydia Ko in the KPMG tournament at Sahalee Country Club in Washington. While we know how

Published on: July 22nd, 2016 Jackie Atkins

The NBA is designing a new pregame show just for Twitter

The NBA and Twitter partnership is growing, as the NBA will soon be creating original live programming exclusively for Twitter, the organizations announced this week. A weekly pregame show will be produced for Twitter,

Published on: July 22nd, 2016 Jackie Atkins

Milos Raonic keeps it classy on the courts and online

Although Milos Raonic (@milosraonic) lost to Andy Murray in yesterday's Wimbledon final, his performance in the tournament was impressive enough to draw praise from around the world. The 25-year-old Canadian tennis player bested

Published on: July 11th, 2016 Jackie Atkins

How smooth is LeBron James on social media?

After winning the 2016 NBA championship with the Cleveland Cavaliers, @KingJames may be one of the most talked about players in the NBA. Is he as smooth on social media as he is on the court? LeBron

Published on: July 5th, 2016 Jackie Atkins

Subban, Stamkos and Hall create 23 minutes of chaos for the NHL

Yesterday, in the span of 23 minutes or - if you want - 1,380 seconds four NHL superstars where either traded or signed a major multi-million dollar contract extension. It all started at

Published on: June 30th, 2016 Paolo Del Nibletto

Is social media a viable tool for disaster relief?

"Big Uncomfortable Ideas" was the title of Melanie Irons' presentation at the World Conference on Disaster Management (WCDM) this week, as she tried to persuade listeners to adopt an approach to disaster response that

Published on: June 9th, 2016 Jackie Atkins

Tech guru Mary Meeker declares 2015 peak iPhone, voice as the new touchscreen in latest report

Venture capitalist Mary Meeker, a partner with Silicon Valley firm Kleiner Perkins Caufield & Byers, is widely seen as something of a futurist in the tech industry: she was an early champion of

Published on: June 3rd, 2016 Eric Emin Wood

Team Canada’s social media strategy for the Rio de Janeiro games

The Canadian Olympic Committee (COC) is gearing up for the Rio de Janiero Olympic games, and medal count won't be the only indicator of success for the organization. Over the past few years, the

Published on: May 19th, 2016 Jackie Atkins

What can you advertise in 3 seconds? Ask Under Armour and Stephen Curry

With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots

Published on: May 9th, 2016 Jackie Atkins