With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots
A new survey led by Environics Communications made headlines recently for concluding that Canadians don't trust social media - but according to the Toronto-based communications firm, the truth is more complicated than that.
Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,
Incubators have a dirty little secret: they’re not for everybody. When Paul Graham developed the incubator model he was laser-focused on companies with the potential to scale to billion-dollar valuations, fast. This, Graham
New York City-based venture capitalist Fred Wilson recently posted an observation on his blog that should fascinate any marketer with even a passing interest in reaching mobile users: None of the top 25
Leading up to Black Friday and Cyber Monday, Engagement Labs, a Canadian data analytics and marketing company, tracked the most-talked-about retail brands in terms of their online presence and through offline word of mouth. Brands
Earlier this year we were introduced to livestreaming apps Meerkat and then Twitter-owned Periscope. While Meerkat grew out of the popular South By Southwest conference in Austin, Texas, Periscope launched as the more