Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

Did the Scott Brothers reveal the secret to being verified on Twitter?

It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

4 ways Adobe Marketing Cloud just got better at mobile campaigns

Adobe Inc. announced a major update to its Marketing Cloud platform on Tuesday with a suite of new capabilities that will help its users both target customers using mobile devices and use mobile

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Brian Jackson

Vines are a ‘marketing baptism by fire’

Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the

Share on LinkedIn Comment on this article Share with Google+ Published on: November 15th, 2014 Candice So

SAP launches tool for marketers using Facebook

SAP SE has launched a new product for marketers, tapping directly into Facebook’s Custom Audiences feature to target people on the social network. On Monday, SAP said it would be rolling out its

Share on LinkedIn Comment on this article Share with Google+ Published on: November 13th, 2014 Candice So

Lessons learned from NextMedia’s youngest panelists

ITWC's lead designer/developer attended NextMedia in Toronto to boost his branded content knowledge. He also agreed to share what he learned with us in a couple of recap posts.  It's not often that

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Jeff Radecki

Instagram launches ads in Canada with six brands

Marketers looking to target a Canadian audience may soon have a new option in their toolkit - Instagram ads. The Facebook-owned, snapshot-sharing social network has been ad-free in Canada to this point, even

Share on LinkedIn Comment on this article Share with Google+ Published on: November 10th, 2014 Brian Jackson

Facebook gaining more dominance in social traffic share

Social media sites are becoming more important for driving how people view online content, according to a new study by Search Engine Journal. The top eight social media sites account for driving almost

Share on LinkedIn Comment on this article Share with Google+ Published on: November 7th, 2014 Brian Jackson

#FollowFriday – 3 people embracing digital shifts

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Share on LinkedIn Comment on this article Share with Google+ Published on: October 30th, 2014 Candice So

CMO Digital: Reaching social Moms and building your community

Welcome to the first episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every

Share on LinkedIn Comment on this article Share with Google+ Published on: October 27th, 2014 ITBusiness Staff

How social brand managers reacted to crisis on Parliament Hill

Like many other Canadians, the first thing I did after hearing about a shooting taking place at Parliament Hill on Wednesday morning was to jump online to read news sites and Twitter. After

Share on LinkedIn Comment on this article Share with Google+ Published on: October 24th, 2014 Brian Jackson

Crowdlinker’s tool treats social media as a ‘basic need’

When Crowdlinker Inc.’s developers began building their social media tool, they did what a lot of startup founders do when their current tools aren’t working - they just built something new. Housed in Ryerson’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2014 Candice So

Content marketing study answers the ‘5 Ws’ about B2B strategy

Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: October 6th, 2014 Brian Jackson

#Follow Friday – 3 people in finance

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Candice So