CMOs should aim to be ‘digital pacesetters’: IBM

Today's chief marketing officer (CMO) is enjoying more influence with their boss and working more collaboratively with their CIO colleagues, but still have their work cut out for them when it comes to

Share on LinkedIn Comment on this article Share with Google+ Published on: April 9th, 2014 Brian Jackson

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013

Salesforce.com is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson

10 tips on building a social business from Big Blue

According to IBM Corp., social business is transforming the way enterprises work to better capitalize on our most valuable resource: people. Recently Big Blue outlined a ten step plan to build a social business. 1.

Share on LinkedIn Comment on this article Share with Google+ Published on: March 7th, 2014 CDN Staff

Seal Software adds analytics feature to contract discovery

UK-based Seal Software Ltd. is releasing a new module for its legal contract discovery software today that allows users to teach the software how to find documents with clauses of their own determination,

Share on LinkedIn Comment on this article Share with Google+ Published on: February 24th, 2014 Brian Jackson

IBM digital marketing, commerce tools target the CMO

LAS VEGAS – Calling the chief marketing officer (CMO) market a $40 billion IT opportunity, IBM Corp. unveiled several new digital marketing optimization and commerce tools on Tuesday that aim to give the

Share on LinkedIn Comment on this article Share with Google+ Published on: February 13th, 2014 Jeff Jedras

Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Cindy Gordon

How to talk social to an anti-social CEO

ORLANDO - You know your business has to be in social media to reach its customers. You’re all stoked about getting your CEO on Twitter to start building his legions of followers and

Share on LinkedIn Comment on this article Share with Google+ Published on: January 29th, 2014 Nestor Arellano

IBM Connect: social features added to HR suite, email

IBM Corp. is hosting its annual social media themed conference in Orlando and staying true to the spirit of that event, made two announcements yesterday about new product updates that will integrate further

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2014 Brian Jackson

Robotics and AI Predictions for 2014

For predictions on robotics and AI for 2014, I consulted with a former colleague, David Dodds, who now resides in British Columbia. He has completed extensive work in these fields and provided a

Share on LinkedIn Comment on this article Share with Google+ Published on: January 4th, 2014 Hugh Chatfield

CMO & CIO partnership crucial for data that drives revenue growth

If Bill Clinton was gunning to be a chief marketing officer in 2013 instead of running for President of the United States in 1992, he might have quipped "It's about the data, stupid."

Share on LinkedIn Comment on this article Share with Google+ Published on: December 5th, 2013 Brian Jackson

Cloud gives businesses an edge, IBM study finds

Businesses using cloud in a big way are outpacing their less cloud-savvy competitors, with those using cloud computing growing their revenue at almost double the rate compared to those who aren’t, according to

Share on LinkedIn Comment on this article Share with Google+ Published on: October 28th, 2013 Candice So

Create a BYOD plan to enable all of your employees with mobile

Moderating a panel at today's Mobile Enterprise Strategies Summit, I was lucky enough to have a few minutes beforehand to chat with the panelists casually. With Ed Brill, director of mobile enterprise marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: October 23rd, 2013 Brian Jackson

Gartner Symposium opens by heralding age of Chief Digital Officer

I'm at the Gartner Symposium conference in Orlando where it is raining as I write this. What is the Gartner Symposium? It is advertised as THE technology conference to attend for CIOs and

Share on LinkedIn Comment on this article Share with Google+ Published on: October 8th, 2013 Catherine Aczel Boivie

IBM launches network for marketers

Marketers now have another well-rounded solution for analyzing data and improving relationships with customers, thanks to IBM Corp.’s release of a digital marketing network. Launching its network on Sept. 19, IBM partnered with

Share on LinkedIn Comment on this article Share with Google+ Published on: September 24th, 2013 Candice So