Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as
The recommendation of a government-funded study that Canadian deals websites form an industry body to create a common set of standards for issues such as refunds and expiry dates isn't necessary, according to
Google would be overspending if it paid north of US$5 billion to acquire online coupon provider Groupon, according to various industry analysts.While Groupon would give Google a boost in local advertising and make
Regular Internet shoppers know the advantages of e-tailing: lower prices, larger selection, and the chance to shop in their skivvies. But there are some categories where savings are really pronounced, and if you're
Forking over hard-earned cash for new holiday dresses, turkey dinners, greeting cards and expensive gifts for the extended family may seem difficult given the tough economy.But this doesn't mean Canadians are anywhere close
Canadians want to stop clipping coupons out of the weekend newspaper and start downloading them from the Web, but many grocers won’t accept printed-at-home coupons because of the risk of fraud, experts say.