81% of CMOs confident about reaching this year’s goals, survey says

The realm of marketing is looking like a hopeful place, with chief marketing officers (CMOs) from around the world saying they’re confident they can reach their business goals this year, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

Nearly half of CMOs don’t feel they’re paid enough, survey says

Being a marketer isn't easy - not only do marketers have to create the right messages for the right audiences, targeting these audiences at the right time, but they also need to prove

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So

Engagement Labs launches free social analytics tool

Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based

Share on LinkedIn Comment on this article Share with Google+ Published on: June 2nd, 2014 Candice So

3 lessons for CMOs, growth-hacker style

Growth hacking - it might sound like a nefarious scheme from those inhabiting the cybersecurity underworld, but what is it actually? In a post for CMO.com, Ben Plomion writes that this "engineering-focused approach

Share on LinkedIn Comment on this article Share with Google+ Published on: April 25th, 2014 Candice So

Adobe helps CMOs build mobile content through new integration

Adobe Systems Inc. has launched another update to its Digital Publishing Suite (DPS)– one that will prepare anyone, even non-creative professionals – to publish content for mobile apps. Earlier today, Adobe announced it

Share on LinkedIn Comment on this article Share with Google+ Published on: February 27th, 2014 Candice So

Oracle buys BlueKai, builds out data for its marketing platform

Oracle Corp. is buying data management platform BlueKai Inc. for an undisclosed sum, though Dan Primack of Fortune reports the amount could be around $400 million. Announcing its plans for acquiring BlueKai today,

Share on LinkedIn Comment on this article Share with Google+ Published on: February 24th, 2014 Candice So

Oracle acquires Responsys for $1.5 billion

Oracle Corp. will be buying marketing software company Responsys Inc., for about $27 a share, which works out to be about $1.5 billion. The U.S.-based hardware and software giant made the announcement today,

Share on LinkedIn Comment on this article Share with Google+ Published on: December 20th, 2013 Candice So

CIOs and CMOs meet in the middle at ITBusiness.ca event

Why can’t IT and marketing just get along? They can, but it’s going to take a lot more than just awesome digital technology. That was the takeaway from a roundtable of Canadian marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2013 Christine Wong