Adobe helps CMOs build mobile content through new integration

Adobe Systems Inc. has launched another update to its Digital Publishing Suite (DPS)– one that will prepare anyone, even non-creative professionals – to publish content for mobile apps.

Earlier today, Adobe announced it was integrating DPS with Adobe Experience Manager. The idea is to make it easier for publishers and brands to generate content for more than one medium, all at the same time, as well as to speed up the process of getting their content in front of their readers. That helps them cut down on publishing costs and gives the content a consistent brand, whether readers are viewing it from a desktop or from a smartphone.

Tablet version of Lord Abbett publication. (Image: Adobe).
Tablet version of Lord Abbett publication. (Image: Adobe).

“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time. That’s now a thing of the past,” said Nick Bogaty, head of digital publishing at Adobe.

“The combination of our tools will arm savvy CMOs with a tremendous advantage, helping save time and money and providing a competitive brand advantage.”

One of Adobe’s first customers for the DPS-Experience Manager hybrid was Lord Abbett and Co. LLC., a money management firm. As part of its bid to interact with its customers, it created mobile-device friendly publications with tips and stories on investments. One of its tools is
Adobe DPS and Experience Manager, making it easier for non-creative or non-technical employees to drag and drop content and images into templates for tablet-ready stories.

Condé Nast, the mass media company behind publications like Ars Technica, Glamour, GQ, The New York, Vanity Fair, Vogue, and Wired, is also using Adobe’s DPS and Experience Manager integration for publishing some of its magazine apps for mobile devices.

“The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days,” said Emily Smith, director of operations for corporate editorial, in a statement.

While Adobe Experience Manager is geared towards enterprise organizations, Adobe Digital Publishing Suite has a three-tiered pricing model – the single edition, the professional edition, and the enterprise edition, according to The single edition is free with a subscription to Adobe Creative Cloud, while the professional edition costs about $500 a month. Pricing for the enterprise edition depends on a custom quote.

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Candice So
Candice So
Candice is a graduate of Carleton University and has worked in several newsrooms as a freelance reporter and intern, including the Edmonton Journal, the Ottawa Citizen, the Globe and Mail, and the Windsor Star. Candice is a dog lover and a coffee drinker.

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