Many companies have been reluctant to jump into the Web 2.0 pool. PC maker Dell hasn’t been afraid of the water. Reasoning that its customers are going to be in the blogosphere and it’s an opportunity to engage or ignore them, the company has had a blog presence for a year now. Lionel Menchaca is Dell’s corporate media manager, based in Round Rock, Texas. He spoke to Dave Webb in Toronto recently.Click here to download.

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