Taking the plunge

Many companies have been reluctant to jump into the Web 2.0 pool. PC maker Dell hasn’t been afraid of the water. Reasoning that its customers are going to be in the blogosphere and it’s an opportunity to engage or ignore them, the company has had a blog presence for a year now. Lionel Menchaca is Dell’s corporate media manager, based in Round Rock, Texas. He spoke to Dave Webb in Toronto recently.Click here to download.

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Jim Love, Chief Content Officer, IT World Canada
Dave Webb
Dave Webb
Dave Webb is a technology journalist with more than 15 years' experience. He has edited numerous technology publications including Network World Canada, ComputerWorld Canada, Computing Canada and eBusiness Journal. He now runs content development shop Dweeb Media.

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