Microsoft Corp. has approached Facebook Inc. in recent weeks proposing an investment that would give Microsoft a stake of up to five per cent in the popular social-networking company, The Wall Street Journal reported Monday.

With Microsoft willing to invest between US$300 million and $500 million, the deal would value Facebook at $10 billion or more, the Journal reported, quoting anonymous sources.

Google Inc. has also expressed an interest in acquiring a Facebook stake recently, according to the Journal. Thus, Microsoft could find itself competing for Facebook’s attention with Google.

However, Facebook’s discussions with Google and Microsoft are in the early stages and could end up with no agreement with either suitor, according to the Journal.

Reached by IDG News Service, Facebook, Microsoft and Google declined to comment.

Facebook’s attractiveness is that it builds very strong and deep relationships with its users. Over half of its active members return to the site daily, and Facebook knows a lot about them, thanks to all the personal information people disclose on their site profiles and interactions with other members.

This, in turn, offers a desirable audience to advertisers and to ad sellers and distributors like Google, Microsoft and Yahoo. A little over a year ago, Facebook chose Microsoft to display banner ads on the site.

“Facebook may well be one of the most important platforms in the future, and Microsoft controls platforms like Windows and IE, so it’s important for Microsoft to work with Facebook,” said Josh Bernoff, a Forrester Research Inc. analyst.

Allen Weiner, a Gartner Inc. analyst, said that by acquiring a stake in Facebook, Microsoft could deepen its existing relationship with the company, possibly in the area of “widget” applications. Through an investment, Microsoft could also potentially keep rivals Yahoo and Google away from Facebook, Weiner said.

Facebook would be interested in using the cash raised from selling a stake for buying other companies, increasing its staff of about 300 and beefing up its technical infrastructure, the Journal reported.

Facebook is also weighing the option of raising funds from financial investors, the Journal said.


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