Keeping tabs on the evolving world of social media isn’t easy.
Facebook, as we’ve seen, has endured several privacy fiascos and consequent criticisms. LinkedIn has made impressive progress in making the site more social by rolling out important updates to its site. Meanwhile, Twitter continues to struggle with simply handling its increasing traffic.
To better understand the changing landscape-and to discover how it can help you and your business-you need expert help. I’ve compiled a list of my 10 favorite blogs (in no particular order) from practitioners, experts and thinkers. Follow these blogs for the latest news, tips, insights and case studies that will keep you at the top of your social media game.
What you’ll find: Chris Brogan, president of New Marketing Labs shares video book reviews, thoughts on and tips for maximizing the value of social media, and puts into greater context what the news means for you.
Sample posts: “LinkedIn Recommendation Tips;” “Beyond Project Management;” “Automate the Easy Stuff.”
What you’ll find: coverage of new Facebook applications, general news and analysis about the future of Facebook. The blog also features statistics on the top Facebook Apps and Pages.
Sample posts: “Facebook Driving More Users to Make Facebook.com Their Homepage;” “Facebook’s New Permissions Dialogue Goes Live on All Applications;” “Facebook Clarifies Policy on Site Scrapers as Robots.Txt Gets Updated.”
What you’ll find: Carol Rozwell, Gartner VP and a member of Gartner’s Social Software and Collaboration team, writes on the dynamics of collaborating in social networks and communities, and innovation. Expect advice and practical use-cases.
Sample posts: “Social Networking Redo: Fixing a Broken Implementation Program;” “Social Media Stumbles-E-Business Redux;” “Social Media Panelists Share Experiences at PCC.”
SmartBlog on Social Media
What you’ll find: SmartBlog picks the most relevant social media news on the Web, summarizes it and links to the original source if you want to read the article in full. Check in here for poll analysis, news, tips and case studies.
Sample posts: “How LEGO Supports Their Growing Network of Fans;” “Getting a Handle on Twitter Followers;” “Gov 2.0: How to Engage Your Hispanic Fans.”
What you’ll find: Stowe Boyd, director at 301works.org and president at Microsyntax.org focuses on social tools and their impact on media, business and society. Boyd recently moved his blog; for all old entries, go here.
Sample posts: “ACLU Fact Checks Facebook’s Response to Open Letter;” “Twitter Taps Into Facebook and LinkedIn Networks;” “Sliderocket: The Last Stage of Jettisoning Desktop Office Apps.”
Social Media B2B
What you’ll find: News and discussions on social media’s impact on B2B companies and social media adoption within B2B companies.
Sample posts: “Unclutter You B2B Social Media Sources;” “B2B Case Study: Supply Chain Firm Drives Traffic With Online Community;” “Social Media Monitoring and Developing B2B Thought Leadership.”
Socialnomics-Social Media Blog
What you’ll find: Socialnomics covers the latest trends in social media, focusing on news and what it means for users and businesses. It’s known for its irreverent viewpoints of a popular topic. This blog complement’s Erik Qualman’s book of the same title.
Sample posts: “Steve Jobs=Social Media King;” “What BP Should Be Doing With Social Media;” “Facebook Statistics & History in Picture Form.”
Andrew McAfee’s Blog
What you’ll find: McAfee, a principal research scientist at MIT’s Center for Digital Business, coined the phrase “Enterprise 2.0.” He writes on the ways that IT affects businesses.
Sample posts: “Why Some Geeks Hate the iPad So Much;” “In the Age of the Smart Machine, What Are WE Good For?;” “Memes to Watch Out For.”
What you’ll find: advice on social media strategy, news, trends, tools and resources.
Sample posts: “Everything You Need to Know About SEO;” “Mark Zuckerberg Makes the Big Time;” “Successful Techniques for Building Your Industry Voice With Social Media.”
What you’ll find: Robert Scoble, managing director at Rackspace, is best known for his views on the social media landscape. You’ll find video interviews with upstarts, product reviews and analysis on the latest and greatest in the Web 2.0 world.
Sample posts: “Meet the team that knows who is REALLY influential on Twitter (Klout);” ” First look video: Toshiba “touch” netbook prototype shows how Japanese might fight back against iPad (oh, and a cool 3D laptop, too);” ” Two location companies that are more important than Foursquare, MyTown, Loopt, Gowalla, or Whrrl.”
Staff Writer Kristin Burnham covers consumer Web and social technologies for CIO.com. She writes frequently on Twitter, Facebook, LinkedIn and Google. You can follow her on Twitter: @kmburnham