Google snaps up Toronto start-up for $25M

Toronto mobile app company PushLife was bought by search engine giant Google in what could be a move to go after Apple’s music streaming monopoly.

The web site Starup North said that PushLife, a company founded in 2008 by CEO Ray Reddy was purchased by Google for $25 million.

Reddy studied computer science and business at the University of Waterloo and worked for Research in Motion (RIM) before launching PushLife.

PushLife’s web site said partnership was a good fit for its current initiatives and it was pleased to announce the acquisition.

“…as Google is driving innovation on th mobile web across a variety of areas, we thought joining the company would be a perfect fit,” said the statement.

PushLife developes software that allows phones using BlackBerry and Android operating systems to synch with iTunes and Windows Media Player on the computer. The tool enables mobile devices to organize, share and purchase music.

The software was offered as a free app through a partnership with Virgin Media in the United Kingdon last December, according to PushLife.

Related stories

Google preparing iTunes killer?

Is Page leading Google into a social media fiasco?

PushLife’s web site says the company has since expanded and had scheduled a launched in the United States. A beta version of a BlackBerry app launched in March.

Google has been reported to be planning to launch an Android music streaming service similar to Apple’s iTunes.

Share on LinkedIn Share with Google+