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Today, 2.2 million people use Dimdim's online conferencing tool, many of them staff or clients of Canadian small firms. One such user shares why Dimdim is the right and "bright" choice for his online tutoring company.

By Nestor E. Arellano

"Dimdim" may seem an odd name for a firm whose prospects seem so bright.

But settling on that name was a "no-brainer," according to Steve Chazin, Ottawa-based chief marketing officer of Dimdim Inc.,

It's "catchy and easy to remember."   

The three-year-old Web conferencing firm was, in fact, called Cummuniva during the first six months of its existence.

But by whatever appellation, the firm's witnessed impressive growth, in both revenues and customer base.

Since its launch, in 2007, Dimdim has garnered $8.4 million in investor funding, while more than a million users take advantage of its Web conferencing capabilities.

The company offers a cheaper alternative to enterprise-grade online conferencing and collaboration tools, such as Cisco's WebEx and Microsoft's Live Meeting, Goto Meeting and Goto Webinar from Citrix.

And that's Dimdim's major selling for at least one of its Canadian small business customers.

TutorJam  in Waterloo, Ont. provides online coaching to students from the kindergarten to the college level, harnessing Dimdim's Web collaboration and conferencing features.

Those coupled with "very reasonable pricing" are among the most attractive aspects of the offering, according to Nathan Arora, vice-president of marketing at TutorJam.

Arora said the Dimdim product is significantly cheaper than other offerings on the market.

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