With the rules of Canada’s Anti-Spam Legislation (CASL) now finalized and the first phase coming into effect July 1, it’s time for businesses to consider how they will need to make changes in order to become compliant.
Adam Kardash, a partner at Osler, Hoskin & Harcourt LLP points first to the monetary risks of not following the letter of the law with CASL. Not only will there be a commercial penalty up to a maximum of $10 million that the Canadian Radio-television Telecommunications Commission (CRTC) can impose, but the ability for individuals to take private legal action against businesses sending them spam e-mail messages. That could lead to a situation where e-mail senders must defend themselves legally both in civil courts and criminal courts, if a gaffe is serious enough.
There’s other implications beyond just e-mail to consider too, Kardash shares in this video. Hit play above to hear all about them.
Join us in Toronto May 22 to get CASL compliant: