Give your customer research a longer memory with Vision Critical’s new release

Imagine you're on the marketing team for, oh, say, a computer hardware manufacturer, and you're pitching your vision for selling the company's latest line of computers. Which campaign do you think will sound

Published on: May 27th, 2016 Eric Emin Wood

Customer intelligence firm Vision Critical spins off research consulting division

Vancouver-based customer intelligence software firm Vision Critical is spinning off its North American research and consulting division and selling it to international customer intelligence services firm Maru Group, the companies announced today. Operating

Published on: February 24th, 2016 Eric Emin Wood

Vancouver’s Vision Critical raises $20 million from OMERS Ventures

Vancouver's Vision Critical has secured $20 million in financing from the venture capital arm of the Ontario Municipal Employees Retirement System.VisionCritical was founded by Andrew Reid, son of legendaryCanadianpollster Angus Reid. (Andrew is

Published on: August 28th, 2012 Christine Wong

Vision Critical eyes a prime spot on CEM landscape

Vancouver-based Vision Critical is extending the reach of its market research roots by launching a customer experience management (CEM) platform.The platform automates the collection, analysis and sharing of data from customer surveys, transactional databases

Published on: September 27th, 2011 Christine Wong