What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Published on: August 26th, 2014 Russel Cooke

Facebook could put ‘virality mills’ under pressure

At first, it was somewhat original - 17 pictures of cats in hats, 30 things that will make your morning a better one, 10 things you should do by the time you turn

Published on: December 10th, 2013 Candice So

12 tips for effective video marketing

You've all seen --and envied--that viral video that gets millions of views seemingly overnight, the one everyone talks about for days. But does getting millions of views on YouTube translate into getting millions

Published on: April 20th, 2012 Jennifer Lonoff Schiff

Supreme Court makes non-ridiculous ruling on hyperlinks

By Brian Jackson This week the Supreme Court of Canada decided that it would not make a ruling that would irrevocably harm the Internet, be impossible to enforce, and likely be ignored by

Published on: October 20th, 2011 Brian Jackson

‘United Breaks Guitars’ musician now a social media rock star

Usually airplane passengers are relieved when a flight lands, but when Dave Carroll overhead someone exclaim “My God, they're throwing guitars out there,” at the end of his United Airlines flight from Halifax

Published on: March 15th, 2011 Brian Jackson

YouTube Canada’s top 10 videos of 2010

Step aside Google Zeitgeist -- it's YouTube's turn to show off the top 10 videos added to the video sharing site in 2010. People watched more than 700 billion videos on YouTube this

Published on: December 14th, 2010 Ian Paul

‘Outrageous’ safe sex game scores with youth

Get eight teenagers and young adults together and ask them to come up with a Flash-based game based on safe sex – what do you expect will happen?If you guess an over-the-top game

Published on: February 23rd, 2010 Brian Jackson

How to turn a bright idea into a thriving online business

From its murky origins in anonymously authored minor distractions, the Internet phenomenon we know as the "meme" has become a mighty engine of commerce. Get on the good footYour first step, of course,

Published on: June 1st, 2009 Bonnie Ruberg

Nine Inch Nails drives home solid lesson in Internet marketing with fast-selling Ghosts album

Giving away your product for free and charging $300 for it at the same time might not sound like a great business plan, but it is one strategy that is seeing a lot

Published on: March 6th, 2008 Brian Jackson