4 common misconceptions with CASL

July was CASL's first month in effect, and it's been generating a lot of discussion and reactions.  With so much discussion around the new legislation, a couple of misunderstandings have grown to become

Published on: July 30th, 2014 Monica Goyal

Anti-spam law hits SMS marketing business

At least one SMS marketing business is seeing a decrease in usage since Canada's Anti-Spam Legislation (CASL) came into effect July 1. The anti-spam law that requires businesses to collect explicit consent from

Published on: July 23rd, 2014 Brian Jackson

4 email marketing solutions targeting CASL

Published on: July 21st, 2014 Candice So

How Elite Email’s marketing solution tackles CASL

This is the second story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Published on: July 12th, 2014 Candice So

Spammers sending more texts ahead of CASL, researchers find

If you’re a resident of Montreal, Que., chances are you’re one of the most targeted people to receive text messaged spam on your phone – and you may have gotten more than usual

Published on: June 20th, 2014 Candice So

Elite Email adds mobile tool for marketers ahead of CASL

Canadian marketing company Elite Email Inc. has released a new mobile tool that aims to help businesses build a customer base – and keep it – as Canada’s anti-spam laws loom ahead. Elite

Published on: July 3rd, 2013 Candice So