Canada’s Anti-Spam Legislation (CASL) has been a source of worry, stress, and rallying among marketers since July 1. Now, nearly a month after the laws first came into force, we’ve put together a series of stories on email marketing solutions designed to tackle CASL and make it easier to handle. Click through the slideshow for more.
Based in Toronto, Envoke.com is a marketing solution that relies heavily on automation to help marketers comply with CASL. Its main goal is to take advantage of CASL’s three-year transition period to allow marketers to continually ask their contacts for consent. For example, it automates sending banners in every email to contacts, outlining their requests for consent, and it also automates updating lists to show who has given express consent versus who has simply given implied consent.
Read the full story here.
As a marketing company that sticks by the principle of “permission-based marketing,” where marketers work with their contacts to ensure they’re willing to receive emails, Constant Contact was already helping its customers obtain consent for some time. However, what’s changed is the company’s focus on documenting that consent now, using features like the confirmed opt-in email and the template email to ask for express consent.
Check out the full story here.
As a company that relies on shared IP addresses to send emails on behalf of its customers, MailChimp is very strict about how businesses send emails to their own clients. If any company begins to spam its clients, that might reflect badly on the reputation of that IP address – which is why MailChimp is so strict about permission-based marketing as well. Similar to Constant Contact, it has features in place like the double opt-in method and a template for CASL-compliant subscription emails. Its service also includes access to insights gleaned from data that will help marketers send messages at the right time, to the right people.
Head on over here for the story.
As the other Toronto-based marketing company in this series, what’s unique about Elite Email is that it doesn’t just focus on email marketing. It also helps marketers use SMS and text-based messaging to reach new customers. And like other solutions on this list, Elite Email provides lists that show which contacts have given express consent and which haven’t.
Head on over here to read the story about Elite Email.