Tagged: strategy

The most important marketing strategy you need for the 21st century

Ayelet Baron

Published: June 13th, 2014
Future of work

The future of work: How to be a 21st century leader at the edges

Every few years the business community latches on to some new "innovative" way of working that promises to reinvent corporate America. Everyone is buzzing about innovation and design thinking these days and what's

Published on: May 7th, 2014 Ayelet Baron

3 key questions to ask when transforming your IT organization

I recently interviewed Luis Canepari, the Vice President of IT at Goldcorp, about IT transformation and how to approach strategy development.  With over $5 billion in annual revenue,  Goldcorp is one of the

Published on: November 4th, 2013 Brian Clendenin

Facebook promotes Canadian head to global strategy role

Jordan Banks, Facebook's country manager for Canada, has been tapped to lead up a new global strategy division targeting vertical markets out of Toronto, the Globe and Mail reports. Holding the lead Canadian

Published on: September 23rd, 2013 Brian Jackson

8 strategies to take your business to the next level

Every business comes to a point in its life cycle where an evaluation must be made to decide what aspects of the company are in need of a little change. Maybe you've noticed

Published on: August 14th, 2013 Joseph Stark
Megaphone

Should Social Media Group, Syncapse restructuring cause alarm for social agencies?

At its high point of staffing during its seven-years of operation the Social Media Group (SMG) counted just under 20 employees, says CEO Maggie Fox. Now the agency is paring back big time,

Published on: July 30th, 2013 Karim Kanji

DIY doesn’t a great brand make for small businesses

It looks like most small business owners have a DIY attitude when it comes to brand building. A new American Express Small Business Services survey says 36 per cent of business owners are

Published on: July 24th, 2013 Cheryl Sylvester

Facebook Home offers hyper-targeted access to mobile channel

It seems that whenever a new social media tool comes out, brands and agencies look at ways they can use it to sell more of their wares. The same can be said when

Published on: April 26th, 2013 Karim Kanji

Will CIOs become dinosaurs?

It's hard to believe that it was over 30 years  ago the word CIO was first mentioned. And yes during this period, the leadership and value that CIOs contributed to  organizations has changed

Published on: March 20th, 2013 Catherine Aczel Boivie

BYOD is not just about mobile devices

Many CIOs dismiss the BYOD (bring your own device) trend as little more than hype. When asked, they give the security issues as a reason for not offering BYOD.  The so-called "hype" trend

Published on: March 6th, 2013 Catherine Aczel Boivie

Customer service must be a deliberate strategy

By Francis Moran I had a conversation the other day with a senior executive at a company for which I occasionally do some consulting. The executive wanted my opinion on how his company handles warranty

Published on: January 25th, 2013 Francis Moran
Your Web site is a garbage dump, but you can clean it up

Your Web site is a garbage dump, but you can clean it up

In the Disney movie Wall-E, a future Earth has been turned into a giant garbage dump, bursting with junk no one wants. That's what your Web site's content probably looks like, Brain Traffic

Published on: November 7th, 2012 Brian Jackson
SMBs don’t have time, money for social media

SMBs don’t have time, money for social media

Canadian small and medium sized business (SMB) owners are too busy and cash-strapped keeping the ship afloat to dive into social media as a business tool, according to a new survey by ITBusiness.ca

Published on: October 21st, 2011 Christine Wong
First steps for using social media for business

First steps for using social media for business

It's easy to get started doing social media - maybe a little too easy. Thanks to the easy sign-up offered by social networking sites Facebook, Twitter, LinkedIn, etc., most Canadians now have at

Published on: February 11th, 2011 Brian Jackson
SMB 2.0: using technology strategically, not tactically

SMB 2.0: using technology strategically, not tactically

There are two types of small businesses in Canada – those that spend on IT in a reactionary way to meet operational needs, and those that plan out strategically what business solutions they'll

Published on: December 23rd, 2010 Brian Jackson