Facebook’s mobile ad revenue grew by more than 60% last year

Mobile continues to drive Facebook's ad revenue, to the point where it will no longer be separately reporting mobile and desktop results, executives revealed while discussing the company's most recent quarter. For the

Published on: February 6th, 2017 Eric Emin Wood

How to talk social to an anti-social CEO

ORLANDO - You know your business has to be in social media to reach its customers. You’re all stoked about getting your CEO on Twitter to start building his legions of followers and

Published on: January 29th, 2014 Nestor Arellano

Facebook could put ‘virality mills’ under pressure

At first, it was somewhat original - 17 pictures of cats in hats, 30 things that will make your morning a better one, 10 things you should do by the time you turn

Published on: December 10th, 2013 Candice So

Facebook rewording policies on how it uses members’ data for ads

Facebook Inc. is rewording two key documents that are essential to its service, putting the changes up for review and asking for feedback for the next seven days. The social network's Statement of

Published on: August 29th, 2013 Candice So

Twitter partners with HootSuite, Salesforce.com on Promoted Products

Twitter announced an expansion of its Promoted Products advertisements today with integration into social media managment tools including Salesforce.com's Marketing Cloud and Hootsuite. The social media site hopes to better optimize its Ads

Published on: February 21st, 2013 Paolo Del Nibletto

Why Facebook doesn’t work for GM

General Motors has announced that it will no longer advertise its cars and trucks on Facebook according to a report in the Wall Street Journal. The poor performance of GM ads on the

Published on: May 17th, 2012 Tony Bradley

New Facebook Pages now more like Timeline

Facebook will be releasing a redesigned Facebook Pages that will feature tools similar to those used by Timeline, the profile layout change introduced by the social networking site last September. Facebook Pages is

Published on: February 29th, 2012 ITBusiness Staff

Should your business avoid Facebook’s new interactive ads?

Imagine seeing your Facebook friend's face and name endorsing a brand such as Wal-Mart or Visa and a “like” button inviting you to do the same. Two new Facebook ad features rolled out

Published on: July 13th, 2011 Nestor Arellano