What if Google entered the social CRM market?

Earlier this month Google took the next step between deeper integration of its Google+ social network and its widely-used Gmail web-mail service. It announced it is rolling out an update that allowed any

Published on: January 20th, 2014 Brian Jackson

Facebook contests firm partners with Meltwater Group

Vancouver-based social marketing and analytics developer Strutta Media Inc. is partnering with Norway-based Meltwater Group, the companies announced this morning.Meltwater Group is a business-to-business, software as a service (SaaS) company that offers media

Published on: February 15th, 2012 ITBusiness Staff

Salesforce pursues social CRM with Radian6 purchase

Salesforce.com has agreed to buy social media monitoring vendor Radian6 , whose technology tracks conversations occurring on social networking sites like Facebook, Twitter and LinkedIn. Radian6's technology gives companies insights into what people

Published on: April 1st, 2011 Chris Kanaracus

Tracking customer online chatter a winning strategy for sweepstakes firm

People react to the Publishers Clearing House sweepstakes in one of three ways: Some hope that the next knock on the door will be a member of the company's Prize Patrol carrying a

Published on: July 13th, 2010 Mary Brandel