Articles By Mary Brandel

Tracking customer online chatter a winning strategy for sweepstakes firm

People react to the Publishers Clearing House sweepstakes in one of three ways: Some hope that the next knock on the door will be a member of the company's Prize Patrol carrying a

Published on: July 13th, 2010 Mary Brandel

Catchy slogans a cool way to sell IT

Making an IT organization act like a business is no small job. Letting your internal business customers know you're doing so is just as crucial, particularly today, when business leaders are scrutinizing the

Published on: May 18th, 2010 Mary Brandel

How to help your staff survive the IT squeeze

It's not easy to stay positive in the Great Recession, protracted recovery or whatever phrase du jour is used to describe the current global economy. That's why the mood in the IT department

Published on: April 8th, 2010 Mary Brandel

Top 10 smartphone security risks and how to handle them

As vice president of IT at Windsor Foods in Houston, Stephan Henze has to stay one step ahead of the latest IT trends. That's why he's spending a lot of time thinking about

Published on: January 20th, 2010 Mary Brandel

Six hot tech skills in 2010 to get you the job you want

Pent-up demand for new projects. Veteran employees leaving the company. Who could complain about such pressures in the waning months of 2009, when the year was spent under a cloud of economic misery?

Published on: January 4th, 2010 Mary Brandel

‘Hallway marketing’ and other ways IT can win more respect

It's almost a cliché that the first item cut in a slow economy is training. Not for Ben Berry at the Oregon Department of Transportation (ODOT). The frugal CIO has hired consulting firm

Published on: September 9th, 2009 Mary Brandel

Top 10 dead (or dying) computer skills

Those in search of eternal life need look no further than the computer industry. Here, last gasps are rarely taken, as aging systems crank away in back rooms, not unlike 1970s reruns on

Published on: September 8th, 2009 Mary Brandel

Smart networking can help you find the job you want

When Wade Vann, former CIO at Simmons Bedding Co., was laid off in the summer of 2008, it was naturally a difficult time. "When you've been working 60 to 70 hours a week

Published on: August 25th, 2009 Mary Brandel

Ten tips for introducing business changes without ticking people off

As an IT leader, you're in a good position to recognize which processes should be improved, and what should be done to change them. Problem is: people might not want to listen to

Published on: February 4th, 2009 Mary Brandel

Six top tips for effective IT spending in 2009

Early last summer, well before the financial meltdown in mid-September, CIO Michael Twohig met with the executive leadership at Clean Harbors Environmental Services Inc. in Norwell, Mass., to discuss the company's 2009 budget.

Published on: January 5th, 2009 Mary Brandel

Infiltrating corporate world “won’t be easy” for Apple

Eighteen months ago, Serena Software Inc. began exploring the feasibility of supporting Apple MacBooks as an option for its users, most of whom are developers. It was interested in lowering support costs and

Published on: November 7th, 2008 Mary Brandel

How to make the “information explosion” work for you

CIO Jeff Saper drives a hybrid car, favors service providers that use alternative energy and has launched many green IT initiatives at his strategic communications firm, Robinson Lerer & Montgomery LLC in New

Published on: August 28th, 2008 Mary Brandel

Inside the corporate social networks of four tech companies

Microsoft calls it TownSquare. Deloitte hosts D Street. IBM has its Beehive, and Best Buy its BlueShirt Nation. No, it's not a real estate explosion. In industries from retail to high tech, banking

Published on: August 13th, 2008 Mary Brandel

How to draw out the best in smart employees

It's a management axiom that the smarter the employees are, the harder they are to manage. Employees with a high degree of left-brain intelligence, which is common among IT professionals, can be demanding,

Published on: May 21st, 2008 Mary Brandel

How to nab the enemy within

Corporations are woefully unprepared to counter attempts at corporate espionage, say experts who perform vulnerability assessments designed to uncover security weaknesses. North American corporations lose as much as $300 billion a year to

Published on: April 18th, 2008 Mary Brandel