An Xbox fan celebrates being the first to purchase the new Xbox One X console at the flagship Microsoft Store on Fifth Avenue on Tuesday, Nov. 7th, 2017, in New York City. (Photo by Mark Von Holden/Invision for Microsoft/AP Images)

Published: July 10th, 2020


Good data, better engagement and CMOs 3.0 – CMO Talks with Drift CMO Tricia Gellman

Sales and marketing have evolved in recent years to the point where, according to Drift CMO Tricia Gellman in a recent chat with ITWC President and CEO Fawn Annan, technology and the ability

Published on: April 16th, 2020 Glenn Weir

Technology, privacy and consent as currency – CMO Talks with Gerry Murray of IDC

With all that’s been happening technology-wise over the past decade or so, it might be tempting to form the belief that the world is now deep into the tech revolution. However, as IDC

Published on: April 2nd, 2020 Glenn Weir

Building value with content

Sales and marketing jargon and buzzwords do have a purpose.  In the same way members of a tribe can communicate complete concepts with a few well-chosen words and gestures, so too can players

Published on: December 18th, 2019 Tibor Shanto

Investment in Canadian SaaS reaches $1.62 billion: L-Spark

This past year was a good one for the software-as-service (SaaS) industry in Canada, with more deals being made than the previous year and total investment in Canadian SaaS reaching $1.62 billion according

Published on: November 28th, 2018 Meagan Simpson

Salesforce adds new features to Sales Cloud platform

Leading up to its annual Dreamforce conference later this month, Salesforce announced Thursday new features for its Sales Cloud platform to help improve sales, billing and marketing. The customer relationship management (CRM) giant

Published on: September 6th, 2018 Meagan Simpson

500 Startups gets active in Toronto

As a result of a sea change in Silicon Valley, Selcuk Atli, entrepreneur in residence of one of the Bay Area’s most successful and prolific accelerators, said that 500 Startups is getting active

Published on: January 25th, 2016 Geoff Foulds