Adobe executives (from left) Abhay Parasnis, Shantanu Narayen, and Brad Rencher during a discussion with the press at Adobe Summit in Las Vegas on March 21.

Published: March 23rd, 2017


Digital marketing tips from the CMOs of McDonald’s and Comedy Central

How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night TV show? If

Published on: April 1st, 2016 Brian Jackson

TD Bank partners with Toronto startup to bring more personalization to its banking app

One day soon, the TD Bank app on your tablet or smartphone could know that you’re at the Blue Jays game, know that it’s a hot summer day, and give you an opportunity

Published on: September 18th, 2015 Jeff Jedras

1-800-GOT-JUNK? turns junk-tossers into return customers with IBM Silverpop

Ask Travis Bonneteau, email marketing specialist at 1-800-GOT-JUNK? about what his favourite email campaign was in the past year and he'll tell you about the one with a six-foot-tall walkie-talkie and a mummified

Published on: June 25th, 2015 Brian Jackson

The monumental merit of metric-driven marketing

Have you ever seen a sleek and bewildering sales pitch? Besides the fabulous animated pixels that fire up your imagination, it all seems to be cleverly bundled into an unforgettable name that rings

Published on: June 11th, 2015 Fawn Annan

IBM expands marketing cloud with software focused on the customer ‘Journey’

SAN DIEGO - At its Amplify conference on Tuesday, IBM Corp. announced several new products to its Marketing Cloud lineup, offering marketers and merchandisers the ability to track customer journeys across digital touchpoints,

Published on: May 14th, 2015 Brian Jackson

Four marketers tell us what they think of Facebook’s predictions for 2015

Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn’t stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at

Published on: January 9th, 2015 Candice So

GuestDriven lands big deal to roll out ‘mobile concierge’ app

If you've ever checked out of your hotel using the in-room television and wondered why you couldn't do the same from your smartphone, Montreal-based GuestDriven has an app you'll want to download. The

Published on: September 18th, 2014 Brian Jackson

3 simple examples of marketing automation

The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's

Published on: August 13th, 2014 Brian Jackson

Loblaws’ digital PC Plus loyalty program expected to add ‘hundreds of millions’ in revenue

Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.

Published on: August 12th, 2014 Brian Jackson

Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud

If you ever feel like you send too many emails, just pause for a minute and compare yourself to Montreal-based e-tailer Beyond the Rack - it sends on average between 2 million and

Published on: June 9th, 2014 Brian Jackson

Adobe Experience Manager gets ‘most significant’ update yet

Adobe Systems Inc. released the new version of Adobe Experience Manger (EM) yesterday, calling the update to its multi-platform digital content management system (CMS) the most significant release to date. The release combines

Published on: May 23rd, 2014 Brian Jackson

IBM puts customer engagement products under one roof

TAMPA -- IBM Corp. has no shortage of software for helping organizations with what is broadly called customer engagement – everything from analytics to price optimization – and separate channels for selling them.

Published on: May 13th, 2014 Howard Solomon

Marketers more open to personalized offers than average consumer

Marketers are drinking their own Kool-Aid when it comes to wanting personalized offers, but the average consumer is less likely to care about receiving marketing messages tailored to their needs and interests, according

Published on: April 7th, 2014 Brian Jackson

Digital marketing strategy at Alex and Ani

SALT LAKE CITY, UTAH - You might be familiar with the charm bracelets sold by retailer Alex and Ani. The bracelets can be accessorized with countless charms available for purchase - whether its

Published on: March 27th, 2014 Brian Jackson