Ask Travis Bonneteau, email marketing specialist at 1-800-GOT-JUNK? about what his favourite email campaign was in the past year and he'll tell you about the one with a six-foot-tall walkie-talkie and a mummified
SAN DIEGO - At its Amplify conference on Tuesday, IBM Corp. announced several new products to its Marketing Cloud lineup, offering marketers and merchandisers the ability to track customer journeys across digital touchpoints,
Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn’t stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at
The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's
Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.
Adobe Systems Inc. released the new version of Adobe Experience Manger (EM) yesterday, calling the update to its multi-platform digital content management system (CMS) the most significant release to date. The release combines
TAMPA -- IBM Corp. has no shortage of software for helping organizations with what is broadly called customer engagement – everything from analytics to price optimization – and separate channels for selling them.
Marketers are drinking their own Kool-Aid when it comes to wanting personalized offers, but the average consumer is less likely to care about receiving marketing messages tailored to their needs and interests, according