4 tips for getting ‘back to the roots’ of content marketing

Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.

Published on: May 15th, 2014 Candice So

3 lessons for CMOs, growth-hacker style

Growth hacking - it might sound like a nefarious scheme from those inhabiting the cybersecurity underworld, but what is it actually? In a post for CMO.com, Ben Plomion writes that this "engineering-focused approach

Published on: April 25th, 2014 Candice So

Video: Nomi bringing e-commerce insights into physical stores at Dx3

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 12th, 2014 Candice So

Adobe helps CMOs build mobile content through new integration

Adobe Systems Inc. has launched another update to its Digital Publishing Suite (DPS)– one that will prepare anyone, even non-creative professionals – to publish content for mobile apps. Earlier today, Adobe announced it

Published on: February 27th, 2014 Candice So

How marketers can use next-generation tech for their campaigns

A man in a bowler hat and somber dark suit twirls on the spot. Sparks fly as he tap dances underneath a crystal chandelier, then somehow starts tap dancing on the ceiling, his

Published on: February 3rd, 2014 Candice So

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Published on: January 22nd, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Published on: January 4th, 2014 Candice So

5 things digital marketers can expect in 2014

With digital marketing being an area of fast growth and quick change, for the third year in a row, CMO.com asked marketers to weigh in with their thoughts on what to expect. Here's

Published on: January 2nd, 2014 Candice So

5 social media predictions from HootSuite

If you're not on social media, you're missing out - at least, that's what Ryan Holmes, CEO of Vancouver's HootSuite Media Inc., is predicting for next year. HootSuite, which raised about $165 million

Published on: December 12th, 2013 Candice So