BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So

Indiegogo adds data analytics to campaign pages

Crowdfunding platform Indiegogo has added a slew of new features to its service, giving campaigners a new dashboard with data and analytics for their campaigns. Yesterday, the crowdfunding platform announced its new dashboard

Published on: October 9th, 2013 Candice So

Why Kickstarter may not approve your tech project

Yancey Strickler stands in a darkened theatre on Toronto’s College Street, his frame illuminated by a big-screen projector behind him. Energetically cracking a few self-deprecating jokes with the crowd filling the theatre, Strickler

Published on: September 13th, 2013 Candice So

Tweet nothings won’t get you hard somethings, Google expert warns marketers

A multitude of marketers have jumped on to the Twitter bandwagon. But most don't seem to be using this tool in an effective way, a Google analytics expert laments.Avinash Kaushik believes there's too

Published on: May 28th, 2010 Nestor Arellano

Nokia's mobile strategy and measurement challenges

We live in an increasingly mobile world and the decision to extend brand communication to the mobile channel seems inevitable.  On the other hand, making this decision in a way that will pay

Published on: May 20th, 2010 ITBusiness Staff

Ditch Don Draper for ‘measured’ approach to online marketing, says Google Canada chief

Technology and consumer behaviour have a symbiotic relationship.Firms that fail to measure the interaction between the two risk being left far behind, says Jonathan Lister, managing director of Google Canada.Goodbye Mad Men"The days

Published on: November 12th, 2009 Nestor Arellano