Businesses slither with Twitter snake gag for marketing success

An adventurous but deadly Egyptian cobra this week created an online marketing bonanza for a few businesses clever enough to take advantage of the Twitter sensation. The highly venomous snake slipped away from

Published on: April 4th, 2011 Sharon Gaudin

Top 4 questions you should ask about digital media metrics

One of the wonders of our digital world is the ability to measure anything.  The challenge remains in making sure that the appropriate indicators are being measured and that the data is correctly interpreted.

Published on: April 21st, 2010 ITBusiness Staff