Google hints at new ‘See. Think. Do.’ ad measurement framework

Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen

Published on: January 31st, 2014 Brian Jackson

Why Facebook doesn’t work for GM

General Motors has announced that it will no longer advertise its cars and trucks on Facebook according to a report in the Wall Street Journal. The poor performance of GM ads on the

Published on: May 17th, 2012 Tony Bradley

Rogers, Shaw and CBC launch online ad service

Although they compete with each other for television viewers, three of Canada's largest broadcasters are teaming up to sell online advertising.Rogers Communications Inc., theCanadian Broadcasting Corp. and ShawCommunications Inc. have joined forces to

Published on: April 30th, 2012 ITBusiness Staff

How to connect to profits with LinkedIn ads

If your company is in business to sell to other businesses, LinkedIn is arguably a much better platform than others for targeted advertising to individuals. Google AdWords, by contrast, is in the same

Published on: October 7th, 2011 Angela West

Sacred Rides treads path to success with Facebook

Social media tools that can be adopted to boost business abound and for ground-breaking mountain bike adventure firm Sacred Rides, Facebook is proving to be the perfect travelling companion to success. The Toronto-based

Published on: November 22nd, 2010 Nestor Arellano

Online ‘ad-stalking’ getting out of hand

Tired of getting tracked as you browse the Web, and being stalked by the same ad following you from site to site? Maybe it's time to heed the calls for a "Do-Not-Track" list,

Published on: August 31st, 2010 Preston Gralla

Ad agencies should turn to app development, says marketing guru

As traditional revenue streams for ad firms dry up, once high flying outfits need to find alternate survival strategies.One of these perhaps is to make forays into application development, according to a marketing

Published on: June 21st, 2010 Nestor Arellano

Microsoft removes disgusting IE8 ad

An online ad for Internet Explorer 8 (IE8) that showed a woman projectile vomiting has left such a bad taste in viewers' mouths that Microsoft has decided to remove it.The ad, which features

Published on: July 6th, 2009 Elizabeth Montalbano and Gregg Keizer