UBL seeks to avoid tower of Babel scenario for document exchange

OK, attention out there!  Hands up - who has heard of the OASIS Universal Business Language (UBL)?  Hmmm - not many hands.  What’s that you ask?  What is UBL and what’s it used

Published on: June 7th, 2013 Hugh Chatfield

Express IT: Is augmented reality marketing gold, or gimmick?

Tetra Pak Canada is the latest company to jump on board the augmented reality advertising trend with its Oasis All-Stars game.The soccer game has players moving around a real juice box in front

Published on: March 15th, 2012 ITBusiness Staff

Tetra Pak cartons become video game controllers in AR promotion

When most kids play games with their Tetra Pak juice boxes, it likely involves shooting jets of liquid out of the straw at one another – but that may soon change thanks to

Published on: March 12th, 2012 Brian Jackson