Twitter, Inc. has added two new tools to help businesses provide improved customer service using its popular microblogging site. With the first, businesses can now easily transform a public Twitter conversation into a
Published on: February 18th, 2016
Eric Emin Wood
@ericewood
Bad news marketers - all your efforts to connect the customer satisfaction ratings and Net Promoter Score (NPS) to a solid return on investment for your business are doomed to fail, according to
Companies that rely on marketing or another sole department to take care of customer experience are not only less effective on executing, but often end up spending more money on it, according to
It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The
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