Adobe adds video support, location data to Marketing Cloud

As consumers flit between traditional and mobile devices with increasing frequency (or use both at the same time), a personalized, "seamless" approach that follows users from one medium to the next is becoming

Published on: May 13th, 2016 Eric Emin Wood


Updated Salesforce Marketing Cloud tracks customer journey across channels

Online customer relationship management (CRM) platform vendor Salesforce has updated its Marketing Cloud platform with an eye to helping companies deliver an improved customer experience across whatever channel they interact with your company.

Published on: June 18th, 2015 Jeff Jedras

IBM expands marketing cloud with software focused on the customer ‘Journey’

SAN DIEGO - At its Amplify conference on Tuesday, IBM Corp. announced several new products to its Marketing Cloud lineup, offering marketers and merchandisers the ability to track customer journeys across digital touchpoints,

Published on: May 14th, 2015 Brian Jackson

Adobe Summit kickoff: Marketing Cloud connects to physical world

Salt Lake City - As Adobe Systems Inc. opened up Summit, its annual digital marketing conference, it announced a slew of updates connecting its Marketing Cloud portfolio to more devices - including screens

Published on: March 10th, 2015 Brian Jackson

Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud

If you ever feel like you send too many emails, just pause for a minute and compare yourself to Montreal-based e-tailer Beyond the Rack - it sends on average between 2 million and

Published on: June 9th, 2014 Brian Jackson

Microsoft and Salesforce announce partnership, new mobile apps

Salesforce.com will be bringing its cloud-based CRM service to Windows Phone and more closely integrating it with Microsoft Corp.'s Office 365 service as the two software firms announced a partnership today. The partnership

Published on: May 29th, 2014 Brian Jackson

Salesforce.com launches ‘Social Studio’ melding Radian6 with Buddy Media

Salesforce.com announced today that it is combining acquisitions Radian6 and Buddy Media into one Social Studio product that combines both analytics and listening with engagement and publishing. The new product takes the listening

Published on: May 6th, 2014 Brian Jackson

Oracle brings together acquisitions for Marketing Cloud launch

Oracle Corp. announced yesterday its vision to tie together recent acquisitions BlueKai, Compendium, Eloqua, and Responsys into the Oracle Marketing Cloud, doubling down on the busy software-as-a-service space that sees several major software

Published on: May 1st, 2014 Brian Jackson

Oracle buys BlueKai, builds out data for its marketing platform

Oracle Corp. is buying data management platform BlueKai Inc. for an undisclosed sum, though Dan Primack of Fortune reports the amount could be around $400 million. Announcing its plans for acquiring BlueKai today,

Published on: February 24th, 2014 Candice So

Adobe says ‘we’re not gonna take it anymore’

Marketing geeks all around the world can rejoice, that's if they've found there way to Salt Lake City, Utah.  Today marks the official start of Adobe's Marketing Summit 2013, running from March 4

Published on: March 6th, 2013 Ashley Huffman

Radian6 technology powers Salesforce.com Marketing Cloud

The murky fate of Saint John, N.B.-based Radian6 since it was acquired by Salesforce.com in March 2011 became crystal clear this morning when the software firm announced its new Marketing Cloud service. Salesforce

Published on: September 19th, 2012 Brian Jackson

Salesforce.com set to announce new product featuring Radian 6

Salesforce.com CEO Marc Benioff indicated during a quarterly earnings conference call a major product launch is in the works that will tap Canadian acquisition Radian 6’s social analytics technology, according to Forbes.The Halifax-based

Published on: August 24th, 2012 Brian Jackson