3 ways to build a community through social media

It's all too easy - you agonize over writing a great piece, you get people to look it over for you, and then you throw it out into the ether of social media,

Published on: July 4th, 2014 Candice So

#FollowFriday – 3 viewpoints on CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people who

Published on: July 3rd, 2014 Candice So

How content marketing can boost your event

With so many different streams of marketing out there, it's hard for businesses to know what approach will work best and resonate most with their customers.  One of the most popular ones in

Published on: April 21st, 2014 Candice So

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Published on: April 17th, 2014 Candice So

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Published on: February 19th, 2014 Candice So

5 ways marketers can use Vine

Six seconds of video may not seem like much, but for a savvy digital marketer, it's enough to tell your brand's story and to get people engaging with your business. In her article

Published on: January 15th, 2014 Candice So

5 social media predictions from HootSuite

If you're not on social media, you're missing out - at least, that's what Ryan Holmes, CEO of Vancouver's HootSuite Media Inc., is predicting for next year. HootSuite, which raised about $165 million

Published on: December 12th, 2013 Candice So

Want better content marketing? Just ask

At a time when marketers everywhere are talking about gathering data on consumer behaviour, it seems almost counter-intuitive to do something as simple as just asking consumers what they want. Don't marketers already

Published on: December 5th, 2013 Candice So

For marketing success, salespeople and marketers need to work together

With so many new tools and new ways of tracking marketing campaigns nowadays, it's just not good enough for digital marketers to just give an account of their campaign performance. Beyond just how

Published on: November 8th, 2013 Candice So

Five digital marketing metrics worth watching

http://www.slideshare.net/ValaAfshar/50-digital-marketing The pressure's always on for digital marketers to prove their campaigns are working, whether that's through engagement, conversions, or just under the general heading of ROI. In a slideshow posted on Slideshare,

Published on: November 7th, 2013 Candice So

Adobe improves analytics tool for marketers

Adobe Systems Inc. is rolling out several new features to its Adobe Analytics service, helping marketers carve out new trends from their data and analyze data collected from mobile apps. In July, Adobe

Published on: October 15th, 2013 Candice So

IBM launches network for marketers

Marketers now have another well-rounded solution for analyzing data and improving relationships with customers, thanks to IBM Corp.’s release of a digital marketing network. Launching its network on Sept. 19, IBM partnered with

Published on: September 24th, 2013 Candice So

Marketers lack confidence in their digital marketing skills, Adobe survey finds

Digital marketing has exploded in the last few years, with more tools out there than ever thanks to advances in tech. But many marketers lack confidence in their abilities - with some saying

Published on: September 24th, 2013 Candice So