3 reasons to consider Bing ads instead of Google AdWords

How do you find something on the Internet? You Google it. The fact that Google's brand name has become interchangeable with the word "search" in the context of the Web is a big

Published on: June 7th, 2013 Brian Jackson

Canada’s anti-spam regulations finally unveiled

Canadian e-mail marketers now have the final regulations that will be enforced under Canada's Anti-Spam Legislation (CASL) that was passed into law more than a year ago.The regulations don't just impact e-mail. All

Published on: March 28th, 2012 ITBusiness Staff

Canadian SMBs lead in use of video, social in B2B space

Canadian small and medium-sized businesses are much more likely to use social media and video to research their IT purchases than large enterprises, according to a research study on digital media consumption habits

Published on: December 8th, 2010 Shane Schick

How cybercrooks could cash in on your Facebook data

The gargantuan amount of high-quality user data on Facebook is causing everyone--from marketers to hackers--to salivate like dogs gazing at a steak. They all want a piece of you. Thanks to Facebook's Open

Published on: June 23rd, 2010 Narasu Rebbapragada

Smart Canadian marketers tap ‘people power’ to sell beer, Band Aid and bitter medicine

"People as media" isn't just a cool concept. It's a practice used today to build brand and boost sales for a variety of products -- all the way from beer to bad-tasting medicine,

Published on: November 18th, 2009 Joaquim P. Menezes

Designers, marketers dazzled — and frazzled — with profusion of new apps

The proliferation of new design tools, and umpteen upgrades, represents an opportunity for designers and marketers, but also a huge challenge, said members of an expert FITC 2009 panel. Communicating with the Screen

Published on: April 30th, 2009 Joaquim P. Menezes