After decades of establishing premium grocery stores across Canada, Loblaws Inc. is finally giving shoppers what they really wanted all along - getting groceries while wearing their pyjamas. The Brampton, Ont.-based supermarket chain,
It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing
Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.