How Loblaws created an in-house ecommerce startup – and won an award along the way

After decades of establishing premium grocery stores across Canada, Loblaws Inc. is finally giving shoppers what they really wanted all along - getting groceries while wearing their pyjamas. The Brampton, Ont.-based supermarket chain,

Published on: August 14th, 2018 Eric Emin Wood

How a failing airline helped Loblaw get personal with PC Plus marketing

It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing

Published on: March 11th, 2016 Christine Wong

Head Honcho Hangouts: Scott Zoldi, chief analytics officer, FICO

If you had to name the companies that were founded in the 1950s and are creating cutting edge software today, I bet you could count them on one hand. And I bet FICO

Published on: February 21st, 2016 Brian Jackson

Loblaws’ digital PC Plus loyalty program expected to add ‘hundreds of millions’ in revenue

Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.

Published on: August 12th, 2014 Brian Jackson