UnMarketing’s Scott Stratten: QR codes bad, social listening good

We recently caught up with the founder of UnMarketing and author of QR Codes Kill Kittens Scott Stratten at The Art of Marketing conference in Toronto. Hailing from Oakville, Ont. Stratten is now recognized as

Published on: June 3rd, 2014 Brian Jackson

Elevator Pitch: Modreal – your personal online lookbook

A startup in the fourth cohort at Toronto-based accelerator Incubes, Modreal is creating a social engagement platform to connect fashions brands with the people who love their clothes. Users can browse the latest

Published on: July 18th, 2013 Brian Jackson

5 free social media monitoring and analysis Web services

You can't manage what you don't measure. It's an old axiom that is particularly poignant in the digital age. Businesses suddenly need to keep tabs on fluctuating numbers and the reasons behind the

Published on: July 17th, 2013 Wolston Lobo

Klout for Business beta helps CIRA track social media success

As a communications manager for the Canadian Internet Registration Authority (CIRA), Mark Buell has been spending a lot of time on Twitter - but now he's second-guessing if that's really been as worthwhile

Published on: June 5th, 2013 Brian Jackson

Dell measures 400+ variables to gauge brand – what do you do?

It's been a full decade since Frederick Reichheld revealed "the one number you need to grow" to the business world in an article published in the December edition of Harvard Business Review. The

Published on: April 2nd, 2013 Brian Jackson