With Outgrow.co, your business can build its own interactive viral content

What started as a means to streamline a company’s business development process with an interactive tool has now become its core business. Five-year-old New York City-based Outgrow.co was always fielding questions from potential

Published on: January 19th, 2017 Gary Hilson

Marketing automation: The right message, right people, right time

TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can

Published on: June 17th, 2015 Jeff Jedras

New lead nurturing tool integrates with MailChimp, WordPress

A Colorado company has a new email and lead tracking system that integrates into platforms such as WordPress and MailChimp, so marketing and sales professionals don’t need to leave the platform they work

Published on: April 6th, 2015 Jeff Jedras

Can an app drum up more conversions than a landing page? Here’s why ion interactive is giving them a shot

Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough

Published on: December 9th, 2014 Candice So

A CMO to Know: Mary-Ellen Power, Silanis

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Published on: November 5th, 2014 Brian Jackson

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Published on: October 9th, 2014 Candice So